• Loading stock data...
Sunday, December 21, 2025
Breakfast Ball is heading to San Francisco with hosts Joe Montana and Jerry Rice. Request to Attend

LIV Golf Playing for Relevance In Augusta at Masters

  • LIV Golf is desperate for a victory at this year’s Masters.
  • The breakaway tour has struggled to capture fan interest this year.
Dustin Johnson hits a drive.
Michael Madrid-USA TODAY Sports

There are no teams at the Masters — but this year, it may feel that way.

The 2023 tournament will be perhaps the highest-profile meeting to date of golfers who have joined the Saudi-backed LIV Golf and those who remained with the PGA Tour.

Seen as an existential threat to the PGA Tour not long ago, LIV finds itself struggling to remain relevant. The tour’s first event this season in Playa del Carmen, Mexico, drew fewer than 300,000 average viewers on The CW, while the PGA Tour’s Honda Classic, played on the same weekend, averaged nearly 2 million on NBC.

LIV Golf claimed the average figure was significantly higher — 537,000 — for its 2023 debut weekend.

LIV

LIV Golf Handed Legal Setback in Europe

The DP World Tour has authority to suspend and fine LIV players.
April 4, 2023

A win at the Masters by a LIV player could help elevate the Tour’s stature. 

The best bets to do so, per DraftKings, are Dustin Johnson (+2200) and Cameron Smith (+3500), but both are serious underdogs to Scottie Scheffler (+650), Rory McIlroy (+750), and Jon Rahm (+850). LIV Golf players such as Phil Mickelson and Dustin Johnson are barred from PGA-backed events, but still meet the criteria for the Masters.

The launch of LIV spurred the PGA Tour to make significant changes, including the creation of “designated events” with prize purses of at least $20 million and no cuts.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Golf’s ‘Silly Season’ Shows Growing Appetite for Made-for-TV Events

Several nontraditional golf events took place this fall.
Aug 10, 2023; Bedminster, New Jersey, USA; Former President Donald Trump plays his shot from the ninth tee during the ProAm round of the LIV Golf Bedminster golf tournament at Trump National Bedminster.

Trump Clashes With Nonprofit Over Future of D.C. Golf Courses

The National Links Trust operates three Washington, D.C., golf courses.

PGA Tour, Cadillac Back at Trump Doral After a Decade Away

The Cadillac Championship will be played in the spring of 2026.

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

Featured Today

Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.

Naomi Osaka Leaving Agency She Co-Founded Three Years Ago

Osaka co-founded Evolve with Stuard Duguid. 
Dec 18, 2025; Seattle, Washington, USA; Los Angeles Rams wide receiver Puka Nacua (12) makes a catch against Seattle Seahawks cornerback Josh Jobe (29) in overtime at Lumen Field.
December 19, 2025

Puka Nacua Goes After NFL Refs Again After Apologizing For Antisemitic Dance

The receiver follows a career night with more self-inflicted controversy.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

Brian Hoyer: Patriots Lessons, NIL Chaos & His Post-NFL Career

The former Patriots QB talks to FOS about college football’s radical transformation.
Dec 7, 2025; Glendale, Arizona, USA; Los Angeles Rams wide receiver Puka Nacua (12) reacts after scoring a touchdown against the Arizona Cardinals at State Farm Stadium.
December 18, 2025

Puka Nacua ‘Deeply’ Apologizes for ‘Covetous Jew’ Dance

The Rams star appeared on a livestream with Adin Ross and N3on earlier this week.
Allisha Grat
December 18, 2025

WNBA Players Authorize Strike in Near-Unanimous Vote

93% of players voted and 98% of them voted yes.
Aug 27, 2025; Flushing, NY, USA; Polina Kudermetova of Russia in action against Aryna Sabalenka of Belarus in the second round of the women’s singles at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.
December 15, 2025

Three Russian Tennis Players Have Switched Nationalities in Offseason

Aryna Sabalenka has said she plans to continue to represent Belarus.
December 15, 2025

Philip Rivers Return Means 5 More Years of Health Insurance—for 10 Kids

The QB’s large family can get another half-decade of health coverage.