• Loading stock data...
Tuesday, March 17, 2026

LIV Golf Playing for Relevance In Augusta at Masters

  • LIV Golf is desperate for a victory at this year’s Masters.
  • The breakaway tour has struggled to capture fan interest this year.
Dustin Johnson hits a drive.
Michael Madrid-USA TODAY Sports

There are no teams at the Masters — but this year, it may feel that way.

The 2023 tournament will be perhaps the highest-profile meeting to date of golfers who have joined the Saudi-backed LIV Golf and those who remained with the PGA Tour.

Seen as an existential threat to the PGA Tour not long ago, LIV finds itself struggling to remain relevant. The tour’s first event this season in Playa del Carmen, Mexico, drew fewer than 300,000 average viewers on The CW, while the PGA Tour’s Honda Classic, played on the same weekend, averaged nearly 2 million on NBC.

LIV Golf claimed the average figure was significantly higher — 537,000 — for its 2023 debut weekend.

LIV

LIV Golf Handed Legal Setback in Europe

The DP World Tour has authority to suspend and fine LIV players.
April 4, 2023

A win at the Masters by a LIV player could help elevate the Tour’s stature. 

The best bets to do so, per DraftKings, are Dustin Johnson (+2200) and Cameron Smith (+3500), but both are serious underdogs to Scottie Scheffler (+650), Rory McIlroy (+750), and Jon Rahm (+850). LIV Golf players such as Phil Mickelson and Dustin Johnson are barred from PGA-backed events, but still meet the criteria for the Masters.

The launch of LIV spurred the PGA Tour to make significant changes, including the creation of “designated events” with prize purses of at least $20 million and no cuts.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 15, 2026; Ponte Vedra Beach, Florida, USA; Cameron Young watches his tee shot on the first hole during the final round of THE PLAYERS Championship golf tournament.

Cam Young Wins $4.5M Players Championship Prize

More than 200,000 fans attend the action at TPC Sawgrass.
Si Woo Kim putts on the 17th green during the second round of The Players Championship PGA golf tournament at TPC Sawgrass, Friday, March 13, 2026, in Ponte Vedra Beach, Fla.

Players Championship Delays Fan Entry After Shooting Nearby

The victims died after being taken to a local hospital.
Players Club, PGA Tour

The $11K Players Championship Ticket—With a Waiting List

New this year is a five-star steakhouse built next to the 18th green.
Mar 12, 2026; Ponte Vedra Beach, Florida, USA; Scottie Scheffler plays his tee shot on the 16th hole during the first round of THE PLAYERS Championship golf tournament.

Scottie Scheffler’s Modest Climb to World No. 1

Scheffler is particular about investments and endorsements.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Mar 10, 2026; Miami, Florida, USA; Miami Heat center Bam Adebayo (13) dunks against the Washington Wizards during the second half at Kaseya Center.
March 13, 2026

Bam Adebayo’s 83-Point Game Sparks Collector Frenzy

“A performance like this instantly becomes part of NBA history.”
Feb 2, 2026; San Francisco, CA, USA; AFC coach Steve Young during practice at the NFL Flag Fieldhouse at Moscone Center South Building.
March 16, 2026

Steve Young Says Bay Area Ties Helped Build PE Empire

“If I played for the Vikings, I don’t think this goes the same way.”
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Dec 11, 2025; Tampa, Florida, USA; Tampa Bay Buccaneers wide receiver Emeka Egbuka (2) looks on against the Atlanta Falcons during the first quarter at Raymond James Stadium. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
March 12, 2026

Bucs Previously Duped by Fake Emeka Egbuka Account

The account was suspended after making a post regarding CTE.
March 11, 2026

Ravens Pivot to Trey Hendrickson After Crosby Trade Collapses

The Ravens quickly pivoted after backing out of the Crosby deal.
Natasha Watley
March 11, 2026

Softball Legend From LA ‘Heartbroken’ Olympic Tourney Will Be in Oklahoma

The LA28 Olympics will feature softball again after eight years.
March 10, 2026

Clippers Keep Winning While Aspiration Ruling Looms

Los Angeles is .500 for the first time since November.