• Loading stock data...
Tuesday, October 14, 2025

LIV Golf Playing for Relevance In Augusta at Masters

  • LIV Golf is desperate for a victory at this year’s Masters.
  • The breakaway tour has struggled to capture fan interest this year.
Dustin Johnson hits a drive.
Michael Madrid-USA TODAY Sports

There are no teams at the Masters — but this year, it may feel that way.

The 2023 tournament will be perhaps the highest-profile meeting to date of golfers who have joined the Saudi-backed LIV Golf and those who remained with the PGA Tour.

Seen as an existential threat to the PGA Tour not long ago, LIV finds itself struggling to remain relevant. The tour’s first event this season in Playa del Carmen, Mexico, drew fewer than 300,000 average viewers on The CW, while the PGA Tour’s Honda Classic, played on the same weekend, averaged nearly 2 million on NBC.

LIV Golf claimed the average figure was significantly higher — 537,000 — for its 2023 debut weekend.

LIV

LIV Golf Handed Legal Setback in Europe

The DP World Tour has authority to suspend and fine LIV players.
April 4, 2023

A win at the Masters by a LIV player could help elevate the Tour’s stature. 

The best bets to do so, per DraftKings, are Dustin Johnson (+2200) and Cameron Smith (+3500), but both are serious underdogs to Scottie Scheffler (+650), Rory McIlroy (+750), and Jon Rahm (+850). LIV Golf players such as Phil Mickelson and Dustin Johnson are barred from PGA-backed events, but still meet the criteria for the Masters.

The launch of LIV spurred the PGA Tour to make significant changes, including the creation of “designated events” with prize purses of at least $20 million and no cuts.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tiger Woods of Jupiter Links GC sits during a break in their TGL golf match against Atlanta Drive GC at SoFi Center on March 4, 2025, in Palm Beach Gardens, Florida.

Latest Tiger Woods Surgery Bad News for TGL, PGA Tour Champions

Woods is recovering from his seventh back surgery in 11 years.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Jul 17, 2025; Portrush, IRL; Jason Day hits a shot on the 18th hole during the first round of The 153rd Open Championship golf tournament at Royal Portrush.

Flashy Golf Apparel Brand Malbon Notches $28 Million Raise

Jason Day famously wore the brand at the last two Masters Tournaments.

Amazon Adds Golf to Its Packed Black Friday Sports Lineup With NFL,..

On Nov. 28, The Skins Game will return for the first time since 2008.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Nov 28, 2023; Newark, New Jersey, USA; New Jersey Devils center Michael McLeod (20) celebrates his goal against the New York Islanders during the first period at Prudential Center. Mandatory Credit:

Hockey Canada Trial’s Michael McLeod Signs Outside NHL

Fans in Carolina protested the team’s interest in the Hockey Canada 5.
Napheesa Collier
October 5, 2025

WNBA Tensions Heat Up With Canceled Collier–Engelbert Meeting

The commissioner denied Collier’s version of events at a press conference Friday.
Bucks
October 7, 2025

Bucks Reportedly Discussed Giannis Deal With Knicks This Summer

Antetokounmpo’s future will be a major NBA storyline this year.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Caitlin Clark
October 3, 2025

Cathy Engelbert Denies Saying Caitlin Clark Should Be ‘Grateful’ For WNBA

“Obviously I did not make those comments.”
Caitlin Clark
exclusive
October 2, 2025

Caitlin Clark Will Not Join Second Season of Unrivaled

The Fever star struggled with several injuries in her second WNBA season.
Caitlin Clark
October 2, 2025

Caitlin Clark Backs Napheesa Collier in Fight With WNBA

Clark had her exit interview on Thursday after an injury-riddled season. 
Kuminga
October 1, 2025

With Kuminga Deal, Steve Kerr Now Warriors’ Biggest Looming Free Agent

Kuminga finally agreed to a new deal with the Warriors on Tuesday.