Monday, April 20, 2026

Heavy Off-Court Spending Key to Liberty Title Repeat Hopes

“I think some people forget, while there’s a lot of other big teams, New York really started talk of ‘let’s progress us forward,’” one Liberty player told FOS on Monday.

Ionescu
The Record
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) drives past Los Angeles Clippers guard Kris Dunn (8) and guard Darius Garland (10) in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.
Exclusive

NBA Is in Talks With Kalshi and Polymarket 

Discussions ramped up after the CFTC began engaging with leagues, sources say.
Read Now
April 16, 2026 |

In the WNBA, signing the league’s best players is not just about salaries. In a league with a hard salary cap and a veteran supermax salary of $249,244, it can’t be.

Over the last four years, teams have made off-court investments in order to help construct a championship roster. Some players believe none are doing a better job than the Liberty. 

“I think some people forget, while there’s a lot of other big teams, New York really started talk ‘of ‘let’s progress us forward,’” the Liberty’s newest guard Natasha Cloud said at training camp Monday. “Let’s invest. Let’s make sure that our players have everything that they need.” 

That reputation for the Liberty began following the sale of the franchise to Brooklyn Nets owners Joe and Clara Wu Tsai in 2019. 

When the Tsais purchased the franchise, the team was playing in the Westchester County Center. They averaged a league-worst 2,239 fans per home game, according to Across the Timeline. Prior to the sale, the team—previously owned by Knicks owner James Dolan—took a yearly loss since its inception, with losses exceeding $100 million. 

One of the first things the Tsais did was move the franchise to Brooklyn. In the nearly six years since the sale, the Tsai’s have moved the franchise into the league’s upper echelon. They were the last original WNBA franchise without a title, until last year. 

The Tsais, though popular with players, have skirted league rules.

In 2022 the Liberty were fined $500,000 for chartering flights to away games during the second half of the previous WNBA season. The fine was also due to other violations including a team trip to Napa, California. (The league has since started spending $25 million a year to fly teams on charters.)

The Las Vegas Aces have come under fire, too, for circumventing the salary cap. Following an investigation, the Aces were found in violation of league rules regarding impermissible player benefits and workplace policies. Coach Becky Hammon was suspended two games and the team was forced to give up its 2025 first-round pick. The league is currently investigating the Aces for the $100,000 sponsorship payments from the Las Vegas Convention and Visitors Authority for each player.

The Aces became the first WNBA team to win back-to-back titles in 2023 and 2024 since the Sparks did it in 2001 and 2002. Last year, the Liberty beat them 3-1 in the league semifinals.

A day after those payments were announced by the LVCVA last season, the WNBA opened an investigation. At the draft earlier this month, commissioner Cathy Engelbert said she had no update. 

One of the player unions’ priorities in CBA negotiations is establishing professional standards across the league. Under the current CBA, ratified in 2020, there are staffing standards requiring employees to have certain credentials pertaining to experience. The CBA also requires teams to provide housing and a car to players. The union is permitted to inspect team facilities including the arena, practice facility and team housing. 

However, there is no requirement for franchises when it comes to the caliber of those facilities or even things like post-practice meals and recovery equipment; it also means that there is no limitation on team spending in those categories. (The same goes for coaches and staff; Las Vegas made Becky Hammon the league’s first $1 million salary coach.) 

Since the pandemic, the space between the have and the have nots in the WNBA has widened, giving franchises like the Liberty a leg-up in roster building. Last month the Liberty announced plans to open an $80 million, 75,000 square foot dedicated practice facility in Greenpoint, Brooklyn.

“Jonathan [Kolb] puts it in the best words,” Liberty forward Isabelle Harrison said of her new team’s GM. “He was like, ‘You guys just worry about basketball and we’ll worry about everything else.’ This is the first place where I’ve truly not only heard that, but seen it. Actions speak way louder than words.” 

Both Cloud and Harrison were offseason additions for the Liberty. Harrison signed with the Liberty as an unrestricted free agent. After being dealt to the Connecticut Sun by the Phoenix Mercury in a four-team trade for Satou Sabally, Cloud forced her way to New York. Cloud has been forthcoming that her desire to play for the Liberty was in large part due to the franchise’s high-caliber operation after the amenities she experienced elsew. 

Harrison, meanwhile, arrived in New York after two seasons in Chicago. She said the difference between the two franchises was stark.

“When I walk off the court, there’s a smoothie waiting for me,” Harrison said. “Those type of things, I forget about what’s hurting me. I forget about any injury that I have. I’m out here, ready to play my hardest because they pour so much into us.” 

The Liberty retained most of their championship core with the exception of point guard Courtney Vandersloot. Filling the hole left by Betnijah Laney-Hamilton’s injury will be arguably their biggest challenge early on this season. 

But with their offseason additions, especially Cloud, the Liberty are primed to repeat. Acquiring her doesn’t happen without the off-court spending that has separated the Liberty as a preferred destination. 

“I come and just get to be a basketball player,” Cloud said. “I just get to be Tash. I’m thankful for where god allowed my journey to go and I’m really thankful for this organization coming in and saving me in a lot of ways.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Top Transfer Audi Crooks Picks Oklahoma State in Surprise Move

Crooks played her first three seasons at Iowa State.

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”

LIV Golf Moves On to Trump D.C. Event After Rocky Week in Mexico

Jon Rahm won the $4 million first-place check at LIV Mexico City.

Caitlin Clark Prioritizes Health As WNBA Banks on Her Availability

The Indiana Fever star played in just 13 games last season.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.

French Open Will Allow Wearables Like Whoop on ‘Trial Basis’

The trial will extend to the US Open and Wimbledon.
Apr 11, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Phillies infielder Alec Bohm (28) throws to first against the Arizona Diamondbacks in the second inning at Citizens Bank Park.
April 14, 2026

Alec Bohm’s Family Feud Heats Up As Parents Push Back

The third baseman claims his parents took advantage of him.
April 15, 2026

Sophia Wilson on Returning to Soccer With a Million-Dollar Deal

Wilson became the NWSL’s first million-dollar player this offseason.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Jan 13, 2026; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) looks to shoot a jump shot against the Portland Trail Blazers in the third quarter at Chase Center.
April 14, 2026

Steph Curry Auctions 75 Pairs of Shoes As Sneaker Free Agency Looms

Sneakers Curry wore to a 2010 game are going for more than $50,000.
April 14, 2026

Valkyries GM Avoids Questions After Draft Trade: ‘I’m Exhausted’

Golden State traded Flau’jae Johnson to Seattle for two second-rounders.
April 13, 2026

Azzi Fudd Gets $500K Salary As WNBA No. 1 Pick

The new CBA sets a $500,000 salary for the first pick.
April 13, 2026

Carlos Alcaraz Cracks Top 4 in Career Earnings Despite Loss

Jannik Sinner reclaimed the world No. 1 ranking.