Thursday, May 21, 2026

Liberty Media Shifts Gears on Las Vegas GP Ticket Prices

  • Renee Wilm, CEO of the race, said the tickets are intended to appeal a younger audience.
  • The race takes place in November of next year.
Formula-1
F1

Formula 1 is headed to Las Vegas next year, and worries about the cost of tickets have been put to rest — for the most part.

Renee Wilm, CEO of the race, said there will be an area with a watch-party feel that offers more “affordable” prices and is aimed at a younger audience.

Wilm, who is also Liberty Media’s chief legal officer and chief administrative officer, said the tickets will likely go on sale in early 2023, but did not give exact ticket prices. Liberty Media acquired Formula 1 for $4.4 billion in a deal that closed in 2017.

A daily podcast covering the influence of sports on business and culture.

William Hornbuckle, CEO and president of MGM Resorts International, said his company wants to buy $20 million to $25 million worth of tickets to the race to resell them with a hotel room bundle.

  • Hornbuckle said on an earnings call last month that MGM would purchase the tickets, then “charge as we want and package as we want.”
  • He added that some packages retail for $100,000.

Formula 1 expects ticket demand to “far exceed the 100,000-plus official spectator capacity” for the event.

Racetrack Tickets

Las Vegas isn’t the only race that has F1 fans worried about prices.

Last Thursday, Silverstone temporarily suspended ticket sales for the 2023 British Grand Prix following criticism of ticketing provider Secutix’s “dynamic pricing” system, which increases ticket costs in real time depending on demand. The system also shut down and kicked fans out of ticketing queues.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

PWHL Adds 4 Teams Amid Expansion Spree

The next four teams will bring the league up to 12 franchises.

Max Verstappen’s Future Looms Over F1’s Return to Miami

F1 returns after a monthlong hiatus due to two canceled races.

F1’s New Era Hits Reset in Miami: How Will Teams Adjust to Rules?

Drivers have been unhappy about F1’s new regulations.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
exclusive

World Cup Will Block Notorious Dallas Glare for At Least One Game

FIFA will use the curtains for a 6 p.m. kickoff match this summer.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
October 20, 2025

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Dec 4, 2022; Doha, Qatar; France fans before a round of sixteen match between France and Poland in the 2022 FIFA World Cup at Al Thumama Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports
February 24, 2026

World Cup Cities Scaling Back Fan Fest Plans

New Jersey and Seattle are ditching massive Fan Fests for smaller events.
Sponsored

Mark Cuban Peels Back the Curtain

Mark Cuban discusses sports ownership, the rise of NIL, and the evolving media landscape.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.