• Loading stock data...
Wednesday, April 16, 2025

Liberty Media Shifts Gears on Las Vegas GP Ticket Prices

  • Renee Wilm, CEO of the race, said the tickets are intended to appeal a younger audience.
  • The race takes place in November of next year.
Formula-1
F1

Formula 1 is headed to Las Vegas next year, and worries about the cost of tickets have been put to rest — for the most part.

Renee Wilm, CEO of the race, said there will be an area with a watch-party feel that offers more “affordable” prices and is aimed at a younger audience.

Wilm, who is also Liberty Media’s chief legal officer and chief administrative officer, said the tickets will likely go on sale in early 2023, but did not give exact ticket prices. Liberty Media acquired Formula 1 for $4.4 billion in a deal that closed in 2017.

A daily podcast covering the influence of sports on business and culture.

William Hornbuckle, CEO and president of MGM Resorts International, said his company wants to buy $20 million to $25 million worth of tickets to the race to resell them with a hotel room bundle.

  • Hornbuckle said on an earnings call last month that MGM would purchase the tickets, then “charge as we want and package as we want.”
  • He added that some packages retail for $100,000.

Formula 1 expects ticket demand to “far exceed the 100,000-plus official spectator capacity” for the event.

Racetrack Tickets

Las Vegas isn’t the only race that has F1 fans worried about prices.

Last Thursday, Silverstone temporarily suspended ticket sales for the 2023 British Grand Prix following criticism of ticketing provider Secutix’s “dynamic pricing” system, which increases ticket costs in real time depending on demand. The system also shut down and kicked fans out of ticketing queues.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

F1’s New Landscape: Parity Near Top, Hamilton’s 10th-Place Debut

The Australian Grand Prix kicked off the new season in Melbourne on Sunday.

Featured Today

exclusive

Inside Nico Iamaleava’s Ugly Breakup With Tennessee

Iamaleava’s representatives claim to FOS he didn’t push for more NIL money.
Jul 29, 2024; Villeneuve-d'Ascq, France; France center Dominique Malonga (14) and guard Marine Johannes (23) celebrate after defeating Canada during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy
April 13, 2025

‘Has to Change’: The WNBA’s International Player Problem

As more global stars arrive, the “prioritization” rule is causing tension.
Yamine Lamal Barcelona
April 12, 2025

Lamine Yamal: The Pressure and Price of Barcelona’s Young Prodigy

Lamine Yamal is a teenage superstar. Can Barcelona afford him?
The pin flag on the second green flaps in the wind during the second round of the Masters Tournament at Augusta National Golf Club.
April 7, 2025

Inside The Masters: Traditions, Restrictions, and Gnomes

How the most exclusive major employs its own strict rules and operations.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
August 30, 2024

Premier League Transfer Spending Has Already Topped $2 Billion As Deadline Looms

Saudi Pro League teams haven’t yet matched their English counterparts.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.
John John Florence (USA) surfs in men’s round two competition during the Tokyo 2020 Olympic Summer Games at Tsurigasaki Surfing Beach.
July 29, 2024

Olympic Surfers Won’t Get Their Full Paris Moment

‘We’re kind of separate off on our own little thing over here.’