• Loading stock data...
Wednesday, October 15, 2025

Levi Strauss to Buy Beyond Yoga

Beyond Yoga/Design: Alex Brooks

Levi Strauss, famous for its denim, is adding yoga pants to its portfolio.

The iconic brand entered an agreement to acquire Beyond Yoga in an all-cash deal. While terms were not disclosed, Levi expects the activewear brand to contribute more than $100 million in revenue in its next fiscal year.

Levi hopes that Beyond Yoga — which has more than doubled its revenue and profitability in the last three years — will help grow Levi’s women’s division from one-third of sales to its goal of 50%. 

Activewear is one of the hottest categories in apparel right now.

  • Wolverine announced its $410 million acquisition of Sweaty Betty this week.
  • Olympic gold medalist Simone Biles left Nike for Gap-owned Athleta in April.
  • Dick’s Sporting Goods launched VRST back in March.
  • In February, Target announced that in-house brand All In Motion generated over $1 billion in annual sales. 

Levi Strauss CEO Chip Bergh told CNBC that the company has been looking at acquisitions for a while, and sees “enormous growth potential” in the activewear segment.

Beyond Yoga will operate as a standalone division within Levi. Last month, Levi reported $1.3 billion in Q2 revenue.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Trump Push to End Quarterly Earnings Has Major Sports Ramifications

U.S. President Trump proposes moving to semi-annual reporting for public companies.
Cooper Lutkenhaus

Running Prodigy Ditches High School and College for Nike at 16

Cooper Lutkenhaus is a contender at next month’s track world championships.

More Than Jerseys: Tennessee-Adidas Deal Brings in NIL Money

The Volunteers are switching from being a Nike school.
Stanford

John Donahoe Taking Over Stanford Sports After Rocky Nike Tenure

John Donahoe will be Stanford’s AD after a four-year stint running Nike.

Featured Today

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”