• Loading stock data...
Saturday, April 20, 2024
Countdown to the Miami Grand Prix
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds
Presented By:
Quick Hits

LeBron’s Latest Investment

By
UPDATED November 18, 2020 | 09:32 pm
Lobos
Lobos 1707

Lebron James’ latest investment: Tequila. 

Lobos 1707 Tequila & Mezcal was launched in the U.S. and Mexico on Wednesday, with James becoming the latest athlete to take a shot on an alcohol brand. Last year, Michael Jordan launched a tequila brand, Cincoro, with four other NBA owners.

Other Investors In Lobos 1707 Include: 

  • James’ business partner Maverick Carter
  • Los Angeles Lakers teammate Anthony Davis
  • Golden State Warriors forward Draymond Green
  • Klutch Sports founder and James’ agent Rich Paul

Celebrity-Owned Liquor Brands Have Been Successful: Ryan Reynolds — who recently bought a soccer team — was an owner of Aviation Gin before it sold for an estimated $610 million to spirits giant Diageo in August. Diageo also paid close to $1 billion for George Clooney’s Casamigos tequila company in June 2017. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 27, 2023; San Diego, CA, USA; USC Trojans wide receiver Kyron Hudson (10) celebrates after scoring a touchdown against the Louisville Cardinals during the first half at Petco Park.
by

Hearings Have Concluded in the Pivotal USC Athlete Employment Case. What’s Next?
The potentially landmark labor case could end the NCAA amateurism model.
by

Mythical Knicks Pitch to LeBron James With ‘Sopranos,’ Trump, Weinstein Leaks 14 Years Later
Video shows Tony and Carmela Soprano recruiting LeBron James to the Knicks.
by

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT
The initial portion of the NBA postseason features three former MVPs.
by

Everything You Need to Know About the PGA Tour, LIV Golf, and Any Potential Merger
The two tours remain far apart despite previous efforts to come together.
podcast thumbnail
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos

0:00
0:00

Featured Today
by

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?
A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run
Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions
NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana
Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Apply Now
Adidas
Multiple - USA Careers
Apply Now
FanDuel
Multiple - USA Careers
Apply Now

More in Quick Hits
patrick_mahomes
by

Super Bowl TV Viewership Sinks 8%
CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment
The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat
How Oracle’s POS technology is helping fans get back to their seats faster.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand
Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.