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    Quick Hits

    LeBron’s Latest Investment

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    Nov 18, 2020 | 09:08 pm
    UPDATED Nov 18, 2020 | 09:32 pm
    Lobos
    Lobos 1707

    Lebron James’ latest investment: Tequila. 

    Lobos 1707 Tequila & Mezcal was launched in the U.S. and Mexico on Wednesday, with James becoming the latest athlete to take a shot on an alcohol brand. Last year, Michael Jordan launched a tequila brand, Cincoro, with four other NBA owners.

    Other Investors In Lobos 1707 Include: 

    • James’ business partner Maverick Carter
    • Los Angeles Lakers teammate Anthony Davis
    • Golden State Warriors forward Draymond Green
    • Klutch Sports founder and James’ agent Rich Paul

    Celebrity-Owned Liquor Brands Have Been Successful: Ryan Reynolds — who recently bought a soccer team — was an owner of Aviation Gin before it sold for an estimated $610 million to spirits giant Diageo in August. Diageo also paid close to $1 billion for George Clooney’s Casamigos tequila company in June 2017. 

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