LeBron’s $100 Million Play

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    • LeBron James is doubling down giving Black creators more opportunities.

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LeBron James is growing his media empire. James and longtime business partner Maverick Carter have raised $100 million to build out The SpringHill Company, a consolidation of the pair’s three entertainment companies. The new endeavor brings UNINTERRUPTED, production company SpringHill Entertainment, and brand and culture agency The Robot Company together.

“I’ve always wanted to use the platform of basketball to empower those around me,” James said in a statement. “Now I’m incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches.” James also touted the company’s diversity on Twitter: “100+ employees, 64% people of color and 40% female in an industry that avg 25%.”

James will serve as the company’s chairman, while Carter will be its CEO. Members of the company’s new board include Serena Williams, Boston Red Sox Chairman Tom Werner, Live Nation Entertainment CEO Michael Rapino, Elisabeth Murdoch, Marc Rowan, Paul Wachter, and B.Scott Minerd. The $100 million in funding is being led by Guggenheim Investments, UC Investments, SISTER, and SC.Holdings.

[SC.Holdings is an investor in Front Office Sports.]