Tuesday, July 14, 2026

LeBron James Explains Why Women’s March Madness Has More ‘Star Power’

  • College teams benefit from restrictive WNBA draft rules.
  • James pointed out how women can build a ‘real iconic legacy at a program.’
Vincent Carchietta-USA TODAY Sports

Ahead of this weekend’s Final Fours, LeBron James said there’s a big difference in “star power” between the college men and women.

And he’s giving the edge to the women. 

“I don’t think there’s much difference between the men and women’s game when it comes to college basketball,” James said after the Lakers won in Washington on Wednesday night. “I think … popularity comes in is the icons they have in the women’s games. You look at Angel Reese, you look at JuJu [Watkins], you look at Caitlin Clark, you look at Paige [Bueckers] … you look at [Cameron] Brink. … And that’s just to name a few.”

WNBA rules prevent college players from declaring for the draft until they turn 21, which means most have to stay for at least three years before turning pro. Fair to the players or not, James said the women’s college game benefits from the continuity, where the men have been living in the one-and-done era for well over a decade. 

“You’re able to build a real iconic legacy at a program and that’s what we all love about it,” James said. “That’s what we all love, and we love the girls’ game because in that moment you get to see those girls. That’s what makes the Final Four and Elite Eight so great. Iowa is a great team, but Caitlin Clark is the reason we tuned in. You’re going to watch Purdue because of Zach Edey because he’s a great player. We watched that Purdue-Tennessee game because [of] Zach Edey and [Dalton] Knecht. Players depending on who they are will drive the attention when it comes to viewership.”

James also pointed out how rampant the transfer portal is in the men’s game, although women have made heavy use of the transfer portal in recent years. (Reese, for example, transferred to LSU after two years at Maryland.) “The star power that we have in the women’s game outweighs some of the men, too,” James said, citing how the portal has made it hard to keep track of players. Ironically, James’s son Bronny, who just finished his freshman year at Southern California, has been tied to both the transfer portal or being a potential one-and-done

“If I have a big-ass season my freshman year of college basketball I’m going to the league,” James said. “Like JuJu, she can’t come out. If she could, you think she might. Maybe? But that’s the difference.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC’s John Fanta: College Hoops ‘Has Never Been Stronger’

The NBC broadcaster said the college basketball product has never been better.

Big 12 Commish Already Eyeing Next Media Deal, Bigger Payday

The conference’s media deals with Fox and ESPN run through this decade.

Big 12 Coaches Back March Madness Expansion: Bigger Is Better

Next year’s tournament will expand from 68 to 76 teams.

Expanded March Madness Brings ‘Visibility’ to Women’s Game

Still, some coaches worry that mid-majors will be overlooked.
podcast thumbnail mobile
Front Office Sports Today

7/14/26 – World Cup Semis, Michigan AD Probe, FanDuel VIP Scandal

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
May 4, 2017; Columbus, OH, USA; The BYU Cougars against the Long Beach State 49ers at St. John Arena. Mandatory Credit: Joe Maiorana-USA TODAY Sports

Why Stephen F. Austin Volleyball Players Are Suing Their School

Both players were cut from the team following the 2025–26 season.
Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
July 9, 2026

Judge Orders NCAA to Grandfather Athletes Into Eligibility Model

The ruling could grant another year of eligibility to thousands of athletes.
Michigan athletic director Warde Manuel, left, sits and laughs alongside head coach Dusty May and Yaxel Lendeborg during a celebration honoring the team’s NCAA men’s basketball national championship at Crisler Center in Ann Arbor on Saturday, April 11, 2026.
July 13, 2026

Michigan AD’s Position in Question As Investigation Findings Loom

The program has been marred by multiple scandals.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
July 8, 2026

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.
July 8, 2026

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports
July 6, 2026

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
July 5, 2026

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.