Latest Stories
The most-recent news, articles, features and opinions from Front Office Sports.
Jul 31, 2024 | 4:08 PM
O.J. Simpson’s Estate Auctioning Heisman to Pay Goldman Family
Simpson’s Heisman is among the items to hit auction.
Jul 31, 2024 | 3:24 PM
Hearing Passes Without Ruling From Judge in Sunday Ticket Case
The judge heard the post-trial motions but did not rule.
How Allied Sports is Using Storytelling to Achieve the Promise of Sponsorship
Allied Sports is helping brands shift from sponsor to storyteller.
Jul 31, 2024 | 1:35 PM
WNBA’s Media-Rights Deal Could Surge to $3 Billion with New Partners
The NBA still owns a large stake in the WNBA, which has its pros and cons.
Jul 31, 2024 | 12:50 PM
Army Wants Millions Back From UFL, The Rock
The marketing deal reportedly cost the Army 38 recruits.
Jul 31, 2024 | 12:20 PM
Bob Costas, Al Michaels Set to Appear on NBC Olympic Coverage
NBC Sports is planning an Olympics surprise.
Jul 31, 2024 | 11:27 AM
Adidas Surprises With Strong 2nd Quarter After Months of Controversy
It’s been a tough year for big sports apparel brands.
Jul 31, 2024 | 8:00 AM
Major League Cricket Is Luring the World’s Top Stars to the U.S.
English cricket is scrambling to keep its best athletes.
Jul 30, 2024 | 6:00 PM
NBC Will Earn Over $1.25 Billion from Paris Olympics Ads
The network is exceeding projections for 2024 Olympics ad sales, buoyed by high ratings—among them a standout number for the USA Women’s basketball team.
Jul 30, 2024 | 5:31 PM
Georgia Tech Sets Athletics Funding Record Amid ACC Chaos
Georgia Tech received some positive news even though the future of the ACC is in flux.