Wednesday, October 21, 2026

Latest NWSL Club Sale Will Show League’s Value

  • Ricketts-led purchase of Red Stars includes large investment in team.
  • New ownership to closely evaluate team’s long-term facility situation.
Brad Mills-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Laura Ricketts’ purchase of the NWSL’s Chicago Red Stars has grown into a larger transaction designed to jumpstart the franchise in one of the league’s key markets.

The deal, expected for several weeks, includes a purchase price of up to $35.5 million, a record for an existing NWSL team — just edging out the $35 million Michele Kang paid last year for the Washington Spirit. But the Red Stars agreement also includes another $25 million to be invested directly into the club.

“To build the world-class organization that our fans deserve, we need to attract the world’s best players, coaches, and staff, as well as create an environment that fosters their success. We’re going to make that happen,” said Ricketts, who is heading an investor group of numerous local and international business leaders. 

Ricketts is also part of the family ownership group of MLB’s Chicago Cubs and a minority owner of the WNBA’s Chicago Sky.

The final price Ricketts and her group will pay outgoing owner Arnim Whisler — who put the club up for sale late last year after he was found to be part of a pattern of abuse and sexual misconduct within the league — will depend on factors including short-term business metrics such as sponsorship and ticket sales, and the size of the NWSL’s next media rights agreement. The current, three-year pact with CBS expires at the end of this season.

Stadium Challenges

Perhaps first on Ricketts’ Red Stars to-do list is determining the team’s long-term home. 

The Red Stars currently play at SeatGeek Stadium in suburban Bridgeview, Illinois — a tough-to-reach venue not convenient for public transportation. The team is averaging a league-worst 4,033 per game at the venue, and the current lease extends through 2025. 

Ricketts describes pursuing a facility upgrade as a “challenge-slash-opportunity.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.

WNBA Finals Goes Hollywood With ‘Orange Carpet’ Show

E! is bringing red carpet coverage to Game 2 of the Finals.

Ballhalla Lays Out the Blueprint For the WNBA

Golden State has sold out every home game this year.

Engelbert: Next Commissioner Must Build on WNBA’s Growth

Adam Silver announced Engelbert’s retirement in September.
podcast thumbnail mobile
Front Office Sports Today

10/20/26 – Knicks’ $4K Opener, Brewers’ $2,800 World Series, Colts Call Peyton?

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.

NFL Says There Will be ‘Heightened’ Security at Paris Game

The Saints and Steelers are set to play amid civil unrest.
Blake Griffin Front Office Sports
October 20, 2026

Blake Griffin: Clippers Haven’t Honored ‘Lob City’ Team

Griffin said the Clippers releasing Chris Paul was “disappointing.”
October 20, 2026

Adam Silver on LeBron Helicopter: ‘Perfectly Appropriate’

A source tells FOS the league is not investigating the matter.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 20, 2026

Brewers Fans Could Find Cheaper World Series Tickets in Tampa

The ticket resale market for the event shows two very different situations.
Soccer Football - Spain's Football Federation elects a new president - Ciudad del Futbol, Las Rozas, Spain - December 16, 2024 LaLiga president Javier Tebas speaks to the media REUTERS/Isabel Infantes
October 20, 2026

Tebas’s Goebbels Comparison Is Latest Escalation in His Real Madrid Feud

The LaLiga president continues to stand by the analogy.
October 19, 2026

Rays Clinch Pennant, Head to Small-Market World Series

The Rays clinched their third American League pennant.
October 19, 2026

5 Biggest Storylines of the NBA Season

The 2026–27 NBA season starts Tuesday.