Thursday, October 15, 2026

Latest NWSL Club Sale Will Show League’s Value

  • Ricketts-led purchase of Red Stars includes large investment in team.
  • New ownership to closely evaluate team’s long-term facility situation.
Brad Mills-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Laura Ricketts’ purchase of the NWSL’s Chicago Red Stars has grown into a larger transaction designed to jumpstart the franchise in one of the league’s key markets.

The deal, expected for several weeks, includes a purchase price of up to $35.5 million, a record for an existing NWSL team — just edging out the $35 million Michele Kang paid last year for the Washington Spirit. But the Red Stars agreement also includes another $25 million to be invested directly into the club.

“To build the world-class organization that our fans deserve, we need to attract the world’s best players, coaches, and staff, as well as create an environment that fosters their success. We’re going to make that happen,” said Ricketts, who is heading an investor group of numerous local and international business leaders. 

Ricketts is also part of the family ownership group of MLB’s Chicago Cubs and a minority owner of the WNBA’s Chicago Sky.

The final price Ricketts and her group will pay outgoing owner Arnim Whisler — who put the club up for sale late last year after he was found to be part of a pattern of abuse and sexual misconduct within the league — will depend on factors including short-term business metrics such as sponsorship and ticket sales, and the size of the NWSL’s next media rights agreement. The current, three-year pact with CBS expires at the end of this season.

Stadium Challenges

Perhaps first on Ricketts’ Red Stars to-do list is determining the team’s long-term home. 

The Red Stars currently play at SeatGeek Stadium in suburban Bridgeview, Illinois — a tough-to-reach venue not convenient for public transportation. The team is averaging a league-worst 4,033 per game at the venue, and the current lease extends through 2025. 

Ricketts describes pursuing a facility upgrade as a “challenge-slash-opportunity.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Finals Ticket Prices Soar Above Last Year’s Levels

The get-in price for Game 1 in San Francisco is over $200.

Charley Hull: LPGA Needs to ‘Show More Personalities’

The Englishwoman has one of the sport’s largest social media followings.

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.

Atlanta Dream to Use Entire NBA Arena for WNBA Finals

The Dream have averaged about 9,700 fans per game during the playoffs.
podcast thumbnail mobile
Front Office Sports Today

10/15/26 – Blake Griffin on Clippers Fine, Buck-Aikman Booth Tension, Elle Duncan’s ‘Toxic’ WNBA Warning

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.

Jon Rahm’s LIV Settlement Forfeits All Remaining Payments

Rahm earned more than $106 million in prize and bonus money with LIV.
October 14, 2026

LIV Raises ‘Anti-Competitive Concerns’ Over DP World Tour Ban

LIV has not yet released a 2027 schedule.
October 14, 2026

NBA Instagram Apparently Hacked, Briefly Promotes Memecoin

The post, part of an apparent hack, was taken down.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 14, 2026

Six Kings Slam Postponed to December Following Saudi Airport Attack

The tennis tournament was originally scheduled to start on Oct. 21.
October 14, 2026

NASCAR CEO Steve O’Donnell: ‘Sponsorship Is Coming Back’

O’Donnell joined NASCAR as CEO in April 2026.
Elle Duncan Front Office Sports
October 13, 2026

Elle Duncan: WNBA Culture Wars Are ‘Open Season’ on Black Women

Duncan reiterated her belief that covering the league is “toxic as hell.”
October 13, 2026

LPGA Commissioner: Good Good Driver Ad ‘Brutal’ Situation

Kessler said people should be allowed to make mistakes and ask for forgiveness.