Tuesday, October 27, 2026

Latest NWSL Club Sale Will Show League’s Value

  • Ricketts-led purchase of Red Stars includes large investment in team.
  • New ownership to closely evaluate team’s long-term facility situation.
Brad Mills-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Laura Ricketts’ purchase of the NWSL’s Chicago Red Stars has grown into a larger transaction designed to jumpstart the franchise in one of the league’s key markets.

The deal, expected for several weeks, includes a purchase price of up to $35.5 million, a record for an existing NWSL team — just edging out the $35 million Michele Kang paid last year for the Washington Spirit. But the Red Stars agreement also includes another $25 million to be invested directly into the club.

“To build the world-class organization that our fans deserve, we need to attract the world’s best players, coaches, and staff, as well as create an environment that fosters their success. We’re going to make that happen,” said Ricketts, who is heading an investor group of numerous local and international business leaders. 

Ricketts is also part of the family ownership group of MLB’s Chicago Cubs and a minority owner of the WNBA’s Chicago Sky.

The final price Ricketts and her group will pay outgoing owner Arnim Whisler — who put the club up for sale late last year after he was found to be part of a pattern of abuse and sexual misconduct within the league — will depend on factors including short-term business metrics such as sponsorship and ticket sales, and the size of the NWSL’s next media rights agreement. The current, three-year pact with CBS expires at the end of this season.

Stadium Challenges

Perhaps first on Ricketts’ Red Stars to-do list is determining the team’s long-term home. 

The Red Stars currently play at SeatGeek Stadium in suburban Bridgeview, Illinois — a tough-to-reach venue not convenient for public transportation. The team is averaging a league-worst 4,033 per game at the venue, and the current lease extends through 2025. 

Ricketts describes pursuing a facility upgrade as a “challenge-slash-opportunity.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Finals Game 6 Will Test Daytime Sports Viewership

The Valkyries would clinch the WNBA Finals with a win Thursday.

WNBA Moves Finals Game to Midday to Play in NBA Arena

The series is tied at 2 entering Game 5 on Monday.

Site for Game 6 of WNBA Finals Still Up in Air

The series is guaranteed to go at least six games.

Mark Walter’s Sports Empire Shrinking Again

The Dodgers and Cadillac F1 remain in Walter’s portfolio despite other sales.
podcast thumbnail mobile
Front Office Sports Today

10/27/26 – NBA Enters Prediction Markets, WNBA Finals Midday Move, LIV Hangs by a Thread

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

World Series TV Viewership Beats Expectations

No Dodgers in this year’s World Series? No problem for Fox Sports.
October 26, 2026

Brewers Fans Take Over Tampa for Game 3

Milwaukee fans are making their presence felt in Florida.
Oct 24, 2026; Pullman, Washington, USA; Washington State Cougars linebacker Isaiah Hung (16) celebrates after a play against the Boise State Broncos during the second half at Gesa Field at Martin Stadium. Boise State Broncos won 31-10.
October 27, 2026

Sports Pushing Further Into AI Content Despite Fan Pushback

Sports leaders are increasingly adopting AI content tools regardless of fan sentiment.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 26, 2026

World Series Game 1 Gets Eye-Popping Local Ratings

Milwaukee generated the best local Game 1 audience in seven years.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 24, 2026 LIV Golf CEO Scott O'Neil at the course ahead of the second round
October 26, 2026

LIV Execs Paid Millions During PIF’s Funding Exit, per Court Docs

LIV CEO Scott O’Neil received a $6.375 million “retention payment” on June 24.
Aug 20, 2026; Westfield, Indiana, USA; Dustin Johnson tees off on hole four during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
October 26, 2026

LIV Golf Hangs On by a Thread As Clock Ticks on Future

A Sunday deadline for players to commit has passed.
Oct 21, 2026; Los Angeles, California, USA; A net with the NBA season tip-off logo during the game between the Los Angeles Lakers and the Golden State Warriors at Crypto.com Arena. Mandatory Credit:
October 26, 2026

NBA Tips Off Prediction-Market Era With Kalshi, Polymarket

DraftKings is also expanding its NBA deal to include prediction markets.