• Loading stock data...
Saturday, March 2, 2024

LAFC’s Inaugural Kits Pay Homage to Los Angeles

LAFC Team Logo (Photo by Michael Silver)

Designed to honor and embrace the city of Los Angeles, each element of the kit combines the club’s colors, black and gold, and is inspired by LA’s Art Deco past and the iconic architecture of downtown Los Angeles, where LAFC calls home. The jersey, designed by adidas, uses the Club’s emblematic and unique wings throughout the kit to evoke flight and speed.

“Los Angeles is a global city and we wanted to create a jersey that embraced the global game while also paying homage to the design and culture of our great city,” – Tom Penn, LAFC President & Owner

As part of a landmark deal that includes YouTube TV serving as the official live TV partner for the club, the YouTube TV logo is prominently displayed on the LAFC jersey.

“Being both our inaugural season and a World Cup year, we were inspired by the vintage adidas World Cup designs,” said LAFC Executive Vice President of Brand & Community Rich Orosco. “From day one, we’ve committed to building this Club together with our community and our supporters.

The jerseys went on sale Saturday (Feb. 24th) on the team’s website for $120 and were available on-site for local fans. Scarves, hats and T-shirts were also offered for the first time.

“LAFC is an innovative Club and we are innovating the live TV experience,” said YouTube TV & Originals Marketing Head Angela Courtin. “We are proud to be on the front of their jersey, celebrating the Club in its historic first season.”

The players showed up to greet their new fan base and were introduced one by one.

Team President Tom Penn also had a message for the crowd, “This is your team and collectively we will take over this city.”

https://www.instagram.com/p/Bfn6T_Lj1LE

Fans were able to make custom jersey designs with sewers at nearby tables and a DJ provided the party soundtrack. The die-hard fans or “ultras,” as their commonly known as, showed great energy with drums, call-and-response songs, and flares for dramatic effect.

Known as ‘3252,’ a section where fans will takeover inside the new Banc of California stadium, the passionate crowd was clearly ready to start the new season and claim superiority of Los Angeles.

LAFC opens its inaugural season on the road, Sunday, March 4th against the Seattle Sounders FC. The Club’s first home match at Banc of California Stadium is slated for Sunday, April 29th also against the Sounders.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season

0:00
0:00

Featured Today

Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers

Top Sports Business Jobs This Week (March 2024)

Each week, our staff combs through the thousands of job listings from…
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
Sponsored

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.
manfred_at_microphone
August 19, 2021

MLB Owners Propose $100M Salary Floor

Major League Baseball owners have proposed a $100 million payroll minimum for MLB’s 30 teams and a lower luxury tax threshold.
nfl_logo
July 23, 2021

NFL to Players: Get Vaccinated or Pay the Price

The NFL’s threatening to drop the financial hammer on un-vaccinated players and teams that cause forfeited games in 2021, according to memo.