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Saturday, March 2, 2024

LAFC’s Inaugural Kits Pay Homage to Los Angeles

LAFC Team Logo (Photo by Michael Silver)

Designed to honor and embrace the city of Los Angeles, each element of the kit combines the club’s colors, black and gold, and is inspired by LA’s Art Deco past and the iconic architecture of downtown Los Angeles, where LAFC calls home. The jersey, designed by adidas, uses the Club’s emblematic and unique wings throughout the kit to evoke flight and speed.

“Los Angeles is a global city and we wanted to create a jersey that embraced the global game while also paying homage to the design and culture of our great city,” – Tom Penn, LAFC President & Owner

As part of a landmark deal that includes YouTube TV serving as the official live TV partner for the club, the YouTube TV logo is prominently displayed on the LAFC jersey.

“Being both our inaugural season and a World Cup year, we were inspired by the vintage adidas World Cup designs,” said LAFC Executive Vice President of Brand & Community Rich Orosco. “From day one, we’ve committed to building this Club together with our community and our supporters.

The jerseys went on sale Saturday (Feb. 24th) on the team’s website for $120 and were available on-site for local fans. Scarves, hats and T-shirts were also offered for the first time.

“LAFC is an innovative Club and we are innovating the live TV experience,” said YouTube TV & Originals Marketing Head Angela Courtin. “We are proud to be on the front of their jersey, celebrating the Club in its historic first season.”

The players showed up to greet their new fan base and were introduced one by one.

Team President Tom Penn also had a message for the crowd, “This is your team and collectively we will take over this city.”


Fans were able to make custom jersey designs with sewers at nearby tables and a DJ provided the party soundtrack. The die-hard fans or “ultras,” as their commonly known as, showed great energy with drums, call-and-response songs, and flares for dramatic effect.

Known as ‘3252,’ a section where fans will takeover inside the new Banc of California stadium, the passionate crowd was clearly ready to start the new season and claim superiority of Los Angeles.

LAFC opens its inaugural season on the road, Sunday, March 4th against the Seattle Sounders FC. The Club’s first home match at Banc of California Stadium is slated for Sunday, April 29th also against the Sounders.

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