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Tuesday, April 16, 2024
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La Liga Club Owner Launches Digital Platform with Cristiano Ronaldo

  • Valencia owner Peter Lim is launching a soccer-focused digital platform with Manchester United star Cristiano Ronaldo.
  • ZujuGP will offer merchandise, job-seeking and recruitment tools, and soccer-related gaming.
Catherine Ong Associates/Design: Alex Brooks

Soccer superstar Cristiano Ronaldo is teaming up with billionaire Peter Lim on a venture that promises to create a holistic digital experience and marketplace around soccer.

The Manchester United star announced the launch of ZujuGP on Instagram, where he has a record-setting 357 million followers.

The digital platform offers soccer merchandise, gaming opportunities, and social connections for fans. Fans can also watch live games.

Lim, who has a net worth of $2.6 billion, made much of his fortune on a prescient $10 million investment in palm oil company Wilmar in the 1990s, cashing out for $1.5 billion in 2010.

  • Based in Singapore, ZujuGP will focus on the growing soccer market in Asia, proclaiming that “Football 3.0 is the Asian era.”
  • ZujuGP also hosts an AI-powered app for finding employment in the soccer industry and developing and recruiting soccer talent.

Peter Lim owns La Liga club Valencia F.C. and has a 40% stake in Salford City, a soccer club that competes in the United Kingdom’s League Two. He made a “significant” investment in McLaren Automotive in 2011.

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