• Loading stock data...
Saturday, July 19, 2025

La Liga Agrees to $3.2B Investment from CVC

  • La Liga has agreed to sell a stake of certain commercial assets to private equity firm CVC Capital Partners.
  • The league now needs majority approval from its teams.
La Liga/Design: Alex Brooks

La Liga is turning to private equity to resolve its pandemic-related cash shortfall. Now it just needs its teams to approve the deal.

The premier Spanish soccer league agreed to sell a stake in assets such as sponsorships and technology, but not management or broadcast rights, to CVC Capital Partners for $3.2 billion. These assets will be moved to a new holding company. The agreement values La Liga at around $28.7 billion.

Luxembourg-based CVC, with $114.8 billion in assets under management, has aggressively sought out investments in sports teams and leagues.

  • In March, CVC agreed to invest up to $508.5 million for a one-seventh share in Six Nations Rugby. Last year, it took a 28% stake in the United Rugby Championship for $169 million.
  • In February it invested $300 million in a partnership with the International Volleyball Federation
  • In June, reports came out that CVC was in advanced talks on a $600 million deal to merge the two major tennis organizations, the ATP and WTA
  • In February, it was in talks with the San Antonio Spurs about purchasing a 15% stake.

La Liga needs a majority of the 42 teams in its first and second divisions to agree to the deal for it to move forward, and that’s not a foregone conclusion.

In May, Bundesliga teams blocked a deal that would have sold a 25% stake in its media rights to private equity firms including CVC. Serie A clubs did the same on a similar proposal for 10% of the league’s media rights.

One of La Liga’s most popular teams, Real Madrid, has reportedly voiced concern over the proposed deal.

Editor’s Note: La Liga partners with FOS on its Rising 25 award.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.

SEC’s Greg Sankey: Conference Not Sold on Private Equity—for Now

SEC commissioner Greg Sankey said he’s taken PE meetings.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.