Murray Joins BodyArmor

    • BodyArmor looks to improve market share with big-name deals.
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BodyArmor has secured Arizona Cardinals quarterback Kyler Murray as an athlete partner and investor. Currently the No. 2 sports drink sold in convenience stores nationwide, BodyArmor is on track to hit nearly $1 billion in sales by the end of the year. 

Tennis star Naomi Osaka, the highest-paid female athlete in the world, and All-Pro running back Christian McCaffrey are among the company’s other athlete partners. Despite the big-name deals, BodyArmor has a ways to go if it wants to compete with Gatorade.

With 72% market share and “high-single-digit revenue” growth per PepsiCo’s latest earnings report, Gatorade has a strong hold on the sports drink category. As of August, Powerade was second, controlling 20% of the overall market and BodyArmor was third with 7%.

Notable BodyArmor Partnerships:

  • Kyler Murray
  • Naomi Osaka
  • Christian McCaffrey
  • Mike Trout
  • James Harden
  • Ja Morant