• Loading stock data...
Friday, December 13, 2024
    More
    Quick Hits

    Murray Joins BodyArmor

    By
    Oct 29, 2020 | 06:53 pm
    UPDATED Oct 29, 2020 | 08:50 pm
    Kyler Murray BodyArmor
    BodyArmor

    BodyArmor has secured Arizona Cardinals quarterback Kyler Murray as an athlete partner and investor. Currently the No. 2 sports drink sold in convenience stores nationwide, BodyArmor is on track to hit nearly $1 billion in sales by the end of the year. 

    Tennis star Naomi Osaka, the highest-paid female athlete in the world, and All-Pro running back Christian McCaffrey are among the company’s other athlete partners. Despite the big-name deals, BodyArmor has a ways to go if it wants to compete with Gatorade.

    With 72% market share and “high-single-digit revenue” growth per PepsiCo’s latest earnings report, Gatorade has a strong hold on the sports drink category. As of August, Powerade was second, controlling 20% of the overall market and BodyArmor was third with 7%.

    Notable BodyArmor Partnerships:

    • Kyler Murray
    • Naomi Osaka
    • Christian McCaffrey
    • Mike Trout
    • James Harden
    • Ja Morant
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    The Top-Secret Operation to Create the Army-Navy Football Uniforms
    The two-year process includes dozens of employees, NDAs, and military historians.
    Indiana Fever forward Aliyah Boston (7) celebrates with Indiana Fever guard Caitlin Clark (22) altering recording a triple-double Wednesday, Sept. 4, 2024, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Los Angeles Sparks, 93-86.
    by

    The Meteoric Rise of Women’s Basketball in 2024
    The business of women’s basketball exploded this year.
    Dec 4, 2024; Miami, Florida, USA; Miami Heat forward Jimmy Butler (22) looks to pass against Los Angeles Lakers forward LeBron James (23) in the first half at Kaseya Center.
    by

    Heat Open to Jimmy Butler Trades, but Here’s Why Deal Will Be..
    The Heat are reportedly “open” to hearing trade offers for Butler.
    Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium.
    by

    Netflix Spectacle Made Tyson, Paul Top Trending U.S. Athletes of 2024: Google
    The Yankees and Dodgers were among the top trending sports team searches in 2024.

    Featured Today

    Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena
    by

    ‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern
    A season after Jontay Porter, the biggest risk may not be players.
    Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
    opinion
    December 7, 2024

    College Football’s Billionaire Backer Era Begins
    Is this the new normal in CFB recruiting?
    LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
    December 6, 2024

    With or Without Messi, Major League Soccer Is Barreling Into the Future
    After the Cup final, the league looks to accelerate its growth.
    Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
    December 2, 2024

    FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World
    Resentment and frustration over expanded schedules is nearing a breaking point.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.