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    Quick Hits

    Murray Joins BodyArmor

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    LAST UPDATED October 29, 2020 | 08:50 pm— PUBLISHED October 29, 2020 | 06:53 pm
    Kyler Murray BodyArmor
    BodyArmor

    BodyArmor has secured Arizona Cardinals quarterback Kyler Murray as an athlete partner and investor. Currently the No. 2 sports drink sold in convenience stores nationwide, BodyArmor is on track to hit nearly $1 billion in sales by the end of the year. 

    Tennis star Naomi Osaka, the highest-paid female athlete in the world, and All-Pro running back Christian McCaffrey are among the company’s other athlete partners. Despite the big-name deals, BodyArmor has a ways to go if it wants to compete with Gatorade.

    With 72% market share and “high-single-digit revenue” growth per PepsiCo’s latest earnings report, Gatorade has a strong hold on the sports drink category. As of August, Powerade was second, controlling 20% of the overall market and BodyArmor was third with 7%.

    Notable BodyArmor Partnerships:

    • Kyler Murray
    • Naomi Osaka
    • Christian McCaffrey
    • Mike Trout
    • James Harden
    • Ja Morant
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