• Loading stock data...
Friday, July 26, 2024
Join us this September for Tuned In Request to Attend

Koepka’s Major Triumph Gives LIV Golf New Life

  • Brooks Koepka becomes first current LIV Golf member to win a major championship.
  • Victory muddles LIV-PGA Tour feud with future of pro golf uncertain.
Adam Cairns-USA TODAY Sports

Brooks Koepka’s two-shot victory over Scottie Scheffler and Viktor Hovland at the PGA Championship vaulted the 33-year-old into golf history and fueled LIV Golf’s ongoing battle with the PGA Tour.

The win gave Koepka his fifth major championship, the same number as legends like Seve Ballesteros and Byron Nelson. The $3.15 million paycheck is actually less than the $4 million Koepka took home from his most recent victory on the LIV series last month in Orlando. 

The PGA Championship this year boosted its overall purse to $17.5 million, up from the $15 million it shelled out last year.

Koepka held a one-shot lead heading into Sunday’s final round and was able to clinch victory after losing his 54-hole lead at the Masters to Jon Rahm. The win is the first major championship for a player currently competing on LIV and will almost certainly be a talking point for the controversial series as it moves ahead.

Three LIV golfers finished in the top 10, with Bryson DeChambeau at T-4 and Cam Smith at T-9. At Augusta National, Koepka and fellow LIV golfers Phil Mickelson and Patrick Reed gave the circuit three golfers in the top five.

The biggest takeaway from Koepka’s triumph is that competing on LIV instead of the PGA Tour does not automatically take a player out of major form. But the larger question will be whether LIV can parlay Koepka’s performance into more interest in the league weekly.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Streaming’s Next Step: Amazon Acquires Rights to WNBA Finals

History could repeat itself when it comes to the move from cable to streaming.

Olympics: Despite Concerns, Star Athletes and Paris Spark Hope

Hope rises for a resurgent event after two pandemic-marred Olympics.

Bulls and Blackhawks Owners’ $7 Billion Plan to Transform Chicago

The project is going to be backed by private investments.

Comcast Scores With NBA Deal and Olympics, but Financial Issues Brew

The NBC Sports parent company details its new NBA rights deal, even before a league announcement.
podcast thumbnail mobile
Front Office Sports Today

Olympics Open: What Athletes Can Do With 15 Minutes of Fame

0:00

Featured Today

Teahupo'o Tahiti Surfing

Olympic Surfing Crashes on Tahiti Like a Wave

For Teahupo‘o’s locals, the Olympics are a mixed blessing.
July 24, 2024

The Perfect Storm Propelling ‘EA Sports College Football’ to Early Success

Growing fandom and a long wait have already reaped dividends for EA.
July 22, 2024

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’

Is Red Bull’s Dynasty in Danger?

Max Verstappen and Red Bull are no longer in complete control.
July 25, 2024

San Francisco WNBA Team Already Smashing Women’s Ticket Records

The WNBA’s newest team has received more than 15,000 deposits.
July 26, 2024

WBD Takes NBA to Court Over Media-Rights Dispute With Amazon

The NBA’s media future could be decided in court.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 24, 2024

WNBA Signs $2.2B Deal With Disney, NBC, Amazon

WNBA signed new media agreements; ESPN won’t have exclusive rights to WNBA Finals.
July 24, 2024

Salt Lake City’s Olympic Host Deal Includes Last-Minute Doping Clause

Utah officials are now mandated to uphold the ‘supreme authority’ of the World Anti-Doping Agency.
July 22, 2024

Sports TV Ratings Tend to Dip During Election Season, but Money Will Flow

Prior history suggests the upcoming election season will again prove disruptive to sports viewership.
July 22, 2024

WNBA All-Star Weekend Signals League’s Growth, Delivers Action

The WNBA All-Star weekend was a showcase of the league’s rise driven by rookies.