• Loading stock data...
Thursday, March 19, 2026

Kobe’s Hall of Fame Career in Business

  • Kobe Bryant will be enshrined in the Basketball Hall of Fame posthumously on Saturday.
  • The five-time NBA champion left a legacy that transcends sports.
Kelvin Kuo-USA TODAY Sports/Design: Alex Brooks

Five-time NBA champion Kobe Bryant will be enshrined in the Naismith Memorial Basketball Hall of Fame posthumously on Saturday and he leaves a legacy that transcends sports. 

Kobe earned just over $323 million during his 20 seasons in a Lakers uniform, providing the 18-time All-Star with resources to build a remarkable business portfolio.

  • He founded Bryant Stibel & Co., a VC firm that invested in more than 40 businesses including Epic Games. 
  • Launched Granity Studios, an Academy Award-winning multimedia company. 
  • Co-founded sports drink brand BodyArmor, which generates more than $1 billion in sales and plans to overtake Gatorade as the No. 1 sports drink by 2025.
  • Co-founded Art of Sport, a line of body and skincare products made for athletes. The company has an exclusive deal with Target. 

Kobe’s business legacy continues with what appears to be the imminent debut of a Mamba sneaker and apparel brand.

Vanessa Bryant and Kobe’s estate failed to reach an agreement on a new contract with Nike last month, ending an 18-year relationship with the company.

Michael Jordan and Vanessa Bryant will present Kobe for induction in a Hall of Fame class that includes Tim Duncan, Kevin Garnett, and Tamika Catchings.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 28, 2025; Washington, District of Columbia, USA; Washington Wizards mascot G-Wiz on the court against the Memphis Grizzlies during the second half at Capital One Arena.

Lakers Center Suspended for Pushing Wizards Mascot

The mascot was not injured after the incident.
Jan 28, 2026; Cleveland, Ohio, USA; Los Angeles Lakers guard Luka Doncic (77) dribbles beside Cleveland Cavaliers guard Sam Merrill (5) in the first quarter at Rocket Arena.

Luka’s Injury Scare Opens Debate About Safety of Cavs Court

Elevated courts are seen more in college basketball.
Jan 6, 2026; New Orleans, Louisiana, USA; Los Angeles Lakers forward LeBron James (23) reacts against the New Orleans Pelicans during the second half at Smoothie King Center.

LeBron James on the Verge of Losing Two 21-Year Streaks

James has qualified for every All-Star Game since 2024.

Featured Today

Tight end Javery Mayberry adjusts his helmet during the first official day of practice on the Basha High School football field in Chandler on July 31, 2023.

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Feb 2, 2026; San Francisco, CA, USA; AFC coach Steve Young during practice at the NFL Flag Fieldhouse at Moscone Center South Building.
March 16, 2026

Steve Young Says Bay Area Ties Helped Build PE Empire

“If I played for the Vikings, I don’t think this goes the same way.”
Carlos Alcaraz waits to be announced an take the court of Stadium 1 for his semifinal match against Daniil Medvedev at the BNP Paribas Open in Indian Wells, Calif., Saturday, March 14, 2026.
March 16, 2026

Alcaraz Approaching Top 4 All-Time Career Earnings at Age 22

Carlos Alcaraz turns 23 in May.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Mar 15, 2026; Ponte Vedra Beach, Florida, USA; Cameron Young watches his tee shot on the first hole during the final round of THE PLAYERS Championship golf tournament.
March 15, 2026

Cam Young Wins $4.5M Players Championship Prize

More than 200,000 fans attend the action at TPC Sawgrass.
Mar 12, 2026; Ponte Vedra Beach, Florida, USA; Scottie Scheffler plays his tee shot on the 16th hole during the first round of THE PLAYERS Championship golf tournament.
March 13, 2026

Scottie Scheffler’s Modest Climb to World No. 1

Scheffler is particular about investments and endorsements.
Mar 10, 2026; Miami, Florida, USA; Miami Heat center Bam Adebayo (13) dunks against the Washington Wizards during the second half at Kaseya Center.
March 13, 2026

Bam Adebayo’s 83-Point Game Sparks Collector Frenzy

“A performance like this instantly becomes part of NBA history.”
Dec 11, 2025; Tampa, Florida, USA; Tampa Bay Buccaneers wide receiver Emeka Egbuka (2) looks on against the Atlanta Falcons during the first quarter at Raymond James Stadium. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
March 12, 2026

Bucs Previously Duped by Fake Emeka Egbuka Account

The account was suspended after making a post regarding CTE.