• Loading stock data...
Thursday, March 5, 2026

When are kids quitting sports?

Photo Credit: Kyle Terada-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

Although the youth sports industry is a $15.5 billion market in the US, according to a report from Wintergreen Research, the average kid is done with youth sports by the age of 11, according to a new survey from the Aspen Institute.

What do you need to know?

– In 2018, only 38% of kids ages 6 to 12 played team sports on a regular basis, down from 45% in 2008, according to separate research from the Sports & Fitness Industry Association. 

– Children from low-income families are half as likely to play sports as kids from upper-incomes homes, according to SFIA. 

– Eight is the average age at which a child starts playing sports, but according to the survey, the average child is done with sports by age 11, discontinuing play after just 2.86.

– In six of the twenty-one sports measured (baseball, gymnastics, ice hockey, skiing/snowboarding, swimming and tennis), some parents spent $12,000 or more in one year, with tennis at the highest end ($34,900).

What about travel? 

Travel is now the costliest feature in youth sports. On average across all sports, parents spent more annually on travel ($196 per sport, per child) than equipment ($144), private lessons ($134), registration fees ($125), and camps ($81). 

At the end of the day, the goal is fun… 

At 4.49 out of 5, the most desired outcome parents look for when their kids participate in youth sports is fun. The next closest? Physical and emotional health, sport skills, social skills and peer relationships.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.

Reggie Bush, Terrence Murphy Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.

Bay FC Founder: Angel City Showed Perils of Celebrity Ownership

“We don’t have 10 celebrities on our team.” 

The Foxborough World Cup Funding Fight: ‘These Guys Need It Now’

The town has withheld a key license FIFA needs to stage matches.

Featured Today

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.