• Loading stock data...
Wednesday, July 16, 2025

Kenny Beecham’s ESPN NBA Draft Plan: ‘Friendship Packaged As Sports’

The influencer talked to FOS about his plan for ESPN’s digital draft coverage, LeBron’s criticism of NBA media, Cooper Flagg, and more.

Chicago Bulls

Kenny Beecham and his Numbers on The Board podcast team are poised to lead ESPN’s digital coverage of the 2025 NBA draft. On Wednesday, ESPN and Omaha Productions will present an NBA draft live reaction show across ESPN’s YouTube and Facebook platforms at 7:50 p.m. It will star Beecham and the Numbers on The Board crew of Pierre Andresen, Mike Heard, and Darrick Miller, along with ESPN NBA insider Brian Windhorst.

It’s the latest high-profile play by Beecham, a content creator and entrepreneur, who tends to strike a positive, celebratory tone in his coverage. The longtime Bleacher Report talent cohosted ESPN’s “Hoop Streams” digital pregame show during All-Star weekend. Beecham and his crew interviewed NBA commissioner Adam Silver on their podcast. He co-owns the Enjoy Basketball media platform and boasts 557,000 followers on X/Twitter alone. We spoke with Beecham as he prepared to travel to Bristol for one of his biggest sports media moments. The interview is lightly edited for clarity and length. 

Front Office Sports: What storyline are you zeroing in on for the draft?

Kenny Beecham: The No. 1 storyline comes into play with pick No. 3. I feel pretty good about [Cooper Flagg going] No. 1 [to the Mavericks], as everyone else does. On No. 2 [likely Dylan Harper to the Spurs], there hasn’t been any buzz from our understanding about it being moved. So No. 3 [with the 76ers] is where the draft really starts. We keep seeing reports about Ace Bailey. I’m curious to see what the 76ers end up doing. Do they take him? Do they go to VJ Edgecombe? There are rumors they’re trying to trade up. Do they go in a different direction? So I’m curious to see what happens at No. 3.

FOS: What will Kenny Beecham bring to ESPN’s draft coverage that viewers can’t get on the usual telecast?

KB: We did a trial run for the NBA All-Star Celebrity Game. I thought it went really well. They thought it went really well. We had a blast. … Our end goal is to be fun, be knowledgeable, and have some form of content for people who may not want to watch the normal broadcast. … Our entire goal as a show is to make it feel laid-back. I always say our show is friendship packaged as sports coverage. The four of us have been friends for so very long. Sometimes our fans fast-forward through the first 90 minutes to get to the last 30 minutes—where we’re away from basketball and we’re talking about pop culture and our friendship in general. Basically, that is what’s going to be different than the normal coverage. We’re going to have a lot of fun making fun of each other for mispronouncing names. Just what normal people do in these situations with their friends. 

We’ll have Brian Windhorst in the studio with us as well. He’s going to bring a level of knowledge that we can’t have. By all accounts by him, and Shams Charania, this is going to be a pretty busy NBA draft, with a lot of transactions. So [Windhorst] will be there to give us firsthand [analysis] if a trade happens. And you’ll get our initial reaction. Again, it will really be like friendship packaged as sports coverage. It seems like we’ve found some sort of market for that.

FOS: So it’s more like an NBA version of ESPN2’s ManningCast of Monday Night Football?

KB: 100 percent.

FOS: Give us your take on Windhorst, who’s a looming free agent at ESPN along with Malika Andrews.

KB: I think he’s done an amazing job. There’s a certain feel in sports coverage nowadays that rubs a lot of normal fans the wrong way. Windy is one of the people who’s pretty traditional, pretty unbiased in a lot of his conversations. I think he just wants to do his best as a journalist. He’s almost one of a kind in 2025. He’s one of the people I really truly respect in sports coverage. So it’s going to be a blast to have him in-studio. Hopefully, we can have him unbutton his top button a little bit. Hopefully, we get him feeling really comfortable so we can get him into the fun and games. But he really does cover the sport in the way that I would if I were in his position. 

FOS: We’d love to see Windy with his top button unbuttoned. But to your point, LeBron James and other stars complain NBA media coverage has become too negative. Your take?

KB: I think there has to be a healthy balance about being critical of players in the sport. They’re doing such superhuman types of things that I always get back to talking about how amazing these things are. For instance, a lot of the conversation was about how bad the OKC Thunder played [in Game 6]. But I’m more focused in my coverage about how amazing it is that the Pacers were able to come back from losing the last two games when their star player had a calf injury, and they were able to play this diplomatic brand of basketball where nobody on their team had over 14 shots. So I always steer closer to talking about the greatness that is the sport. If you compare the coverage between us, baseball, NHL, and the NFL, we definitely tend to be more negative than positive. I want to steer closer to the positive. 

FOS: How would Mavs fans react if they trade the No. 1 pick?

KB: Oh man! They couldn’t react any worse after trading Luka Dončić [to the Lakers], right? … I have people in my life who denounced their Mavs fandom after the Luka Dončić trade. When they won the lottery, they were like, ‘Maybe I should come back?’ … Cooper did a workout a few days ago, where he was amazing with the Mavericks. So even though it was unprecedented that they traded Luka Dončić, I think there’s close to a zero-percent chance they trade the Cooper Flagg pick. He’s as real as any prospect in recent history.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB Home Run Derby Draws 5.7M Viewers on ESPN, Up 5%

ESPN reverses the trend from last year and registers audience growth.
Jul 14, 2025; Atlanta, GA, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the 2025 Home Run Derby at Truist Park.

MLB Enters Crucial Second Half With Big Questions Looming

Media, labor, and Cal Raleigh are among the top second-half storylines.
Cal Raleigh

Home Run Derby Came Down to a 1-Inch Hawk-Eye Measurement

One expert is skeptical that the measurement could be that precise.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
Joy Taylor

Joy Taylor Out As FS1 Armageddon Ends Three Shows

All three shows were struggling to attract audiences.
July 11, 2025

NFL Likely to Stay With CBS, Targeting Mass Renegotiation in 2029

The league instead looks toward a broader set of contract opt-outs.
exclusive
July 14, 2025

Fox Promotes Allison Williams to Laura Okmin’s Former NFL Sideline Role

Williams left ESPN in 2021 after declining to be vaccinated for COVID-19.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 10, 2025

F1’s ESPN-Apple Dilemma Could Come Down to Reach vs. Money

MLB and MLS games on Apple TV+ have not drawn huge audiences.
exclusive
July 10, 2025

Amazon Adding Dell Curry to NBA Coverage Team

The 16-year NBA veteran has been a Hornets color commentator.
Jun 15, 2025; Montreal, Quebec, Canada; Mercedes driver George Russell (63) leads the second lap over Red Bull Racing driver Max Verstappen (1) during the F1 Canadian Grand Prix at Circuit Gilles-Villeneuve.
July 9, 2025

Apple Vies With ESPN for U.S. Formula One Rights

ESPN’s rights agreement with F1 has been worth about $90 million annually.
exclusive
July 8, 2025

Fox Extends Erin Andrews, Charissa Thompson Contracts Ahead of NFL Season

Changes are coming at Fox, but Andrews and Thompson stay put.