• Loading stock data...
Thursday, October 23, 2025

Kanye West Worth $6.6B Thanks to Adidas, Gap

Design: Alex Brooks

Superstar musician/designer Kanye West’s sneaker and apparel brand Yeezy is valued between $3.2 billion and $4.7 billion, per Bloomberg.

West is also holding $122 million in cash and stock, a music catalog worth $110 million, and has $1.7 billion in other assets — bringing his total net worth to an astounding $6.6 billion.

Kanye began working with Adidas in 2013. His Yeezy sneakers with the company continue to be bestsellers. Annual revenue from the footwear line grew 31% last year to almost $1.7 billion.

West retains 100% ownership of Yeezy and earns 15% in royalties on sales of his Adidas sneakers.

West previously launched the Nike Air Yeezy in 2009 as Nike’s first non-athlete signature sneaker, but they parted ways in 2012 after a second edition of the shoe.

Kanye’s multiyear partnership with Gap accounts for $970 million of Yeezy’s valuation. Yeezy x Gap clothing releases this summer, and the retailer expects sales of $150 million in the first year. Gap also owns athleisure brand Athleta.

The Gap deal will focus on apparel, as Kanye’s footwear contract with Adidas runs through 2026.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Patrick Kraft
exclusive

Penn State, Adidas Deny Wrongdoing Around $300M Apparel Deal

The school and the brand publicly defended their 10-year deal Saturday.

More Than Jerseys: Tennessee-Adidas Deal Brings in NIL Money

The Volunteers are switching from being a Nike school.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.

Featured Today

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse
October 18, 2025

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.