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Thursday, November 28, 2024

Kanye West Worth $6.6B Thanks to Adidas, Gap

Design: Alex Brooks

Superstar musician/designer Kanye West’s sneaker and apparel brand Yeezy is valued between $3.2 billion and $4.7 billion, per Bloomberg.

West is also holding $122 million in cash and stock, a music catalog worth $110 million, and has $1.7 billion in other assets — bringing his total net worth to an astounding $6.6 billion.

Kanye began working with Adidas in 2013. His Yeezy sneakers with the company continue to be bestsellers. Annual revenue from the footwear line grew 31% last year to almost $1.7 billion.

West retains 100% ownership of Yeezy and earns 15% in royalties on sales of his Adidas sneakers.

West previously launched the Nike Air Yeezy in 2009 as Nike’s first non-athlete signature sneaker, but they parted ways in 2012 after a second edition of the shoe.

Kanye’s multiyear partnership with Gap accounts for $970 million of Yeezy’s valuation. Yeezy x Gap clothing releases this summer, and the retailer expects sales of $150 million in the first year. Gap also owns athleisure brand Athleta.

The Gap deal will focus on apparel, as Kanye’s footwear contract with Adidas runs through 2026.

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