Pittsburgh Steelers wide receiver JuJu Smith-Schuster is launching his own gaming organization, which calls itself the world’s first athlete-led gaming entertainment and lifestyle company.
Known as Team Diverge, the organization has signed “several rising content creators across several titles,” and says that it will also recruit athletes, musicians and celebrities who will help drive its broader content and events strategy. It plans to launch its own gaming house in the spring of 2021, and will look to have its talent there during the NFL offseason.
This is not Smith-Schuster’s first foray into the gaming and streaming industry. The 23-year-old was an honorary member of FaZe Clan, creating content and merchandise with the gaming organization as well as briefly living in its Los Angeles content house.