Friday, May 1, 2026

Jordan Walks Away From Hornets With Billions, But No Titles

  • NBA team is valued at $3 billion as Michael Jordan sells majority stake.
  • Jordan bought franchise for $180 million in 2010.
Jeremy Brevard-USA TODAY Sports

Michael Jordan will end his ownership of the Charlotte Hornets with a major return on his initial investment — despite just three playoff appearances during his 13-year tenure.

The Hornets’ $3 billion valuation, according to ESPN, is more than 10 times the $180 million Jordan paid for the franchise in 2010. That figure is much higher than Forbes’ most recent valuation of the team ($1.7 billion) but lower than the NBA record $4 billion the Phoenix Suns sold for last year.

In 2020, Jordan sold a minority stake to Gabe Plotkin, who is becoming one of the team’s new governors alongside Rick Schnall, who is selling his minority stake in the Atlanta Hawks.

Jordan’s $2 billion-plus haul from selling the Hornets only adds to his fortunes, which are still growing annually. He takes a 5% cut of Jordan Brand sales — reported to be a $256 million payment in 2022 — and owns his $20 million private golf club that is home to pros like Brooks Koepka.

The Buzz in Charlotte

Despite his star power, Jordan was never able to lure top free agents to Charlotte, which recorded a .407 winning percentage during 13 full seasons under Jordan.

The new Hornets owners will be tasked with returning the team to the playoffs under the leadership of star guard LaMelo Ball and the player selected No. 2 overall in next week’s NBA Draft.

Jordan reportedly would have reconsidered selling had the Hornets won the NBA Draft lottery and the right to pick French sensation Victor Wembanyama.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kalshi's logo is displayed on a smartphone placed on a reflective surface onto which a betting curve is projected in Creteil, France, on March 9, 2026, during a major scandal and a $54 million lawsuit concerning bets related to recent strikes in Iran. (Photo by Samuel Boivin/NurPhoto)NO USE FRANCE

CFTC: ‘Biggest Issue Is Manipulation’ in Sports Event Contracts

Michael Selig says his agency is in talks with “all the major sports leagues.”

Dusty May Says Unsigned Michigan Deal Is Just a ‘Formality’

May told FOS he won’t sign his new contract until July. 

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Tim Cook
exclusive

Seahawks Sale Watch: Zuckerberg, Cook Among Rumored Bidders

A source close to Apple denied Tim Cook’s interest.
April 28, 2026

Diego Pavia Gets Ravens Deal As Steelers Wait on Aaron Rodgers

The Ravens signed the undrafted free agent from Vanderbilt.
April 29, 2026

Titans’ Post-Vrabel Shake-Up Continues With Chad Brinker’s Exit

Chad Brinker stepped down as president of football operations.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 26, 2026

Red Sox Fire Alex Cora, Five Coaches in FSG’s Biggest Test Yet

The John Henry-led FSG is facing its greatest challenge.
Apr 23, 2026; Pittsburgh, PA, USA; Notre Dame Fighting Irish running back Jeremiyah Love embraces NFL commissioner Roger Goodell after he is selected by the Arizona Cardinals as the number three pick during the 2026 NFL Draft at Acrisure Stadium.
April 24, 2026

With Jeremiyah Love, Cardinals Reset RB Pay Structure

The No. 3 pick has more guaranteed money than any other running back.
April 23, 2026

Mike Vrabel Addresses Scandal Before Draft, but Path Ahead Unclear

The surprise comments arrive just minutes before the start of the NFL Draft.
April 22, 2026

Chelsea Fires Coach Less Than 4 Months into 6-Year Contract

Liam Rosenior had a contract through 2032.