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Friday, June 14, 2024

Nike, Jordan Score With Jordan Brand’s Record Haul

  • Michael Jordan earns a reported 5% on Jordan Brand sales in his licensing deal with Nike.
  • The relationship between Jordan and Nike has been made into a movie directed by Ben Affleck.
Christopher Hanewinckel-USA TODAY Sports

Michael Jordan likely made more than double his career NBA salary earnings in 2022 alone — thanks to a decades-old licensing deal.

Nike’s Jordan Brand brought in $5.1 billion in fiscal 2022, and his Airness pockets a reported 5% of that under his deal with Nike. The athlete and apparel company initially linked up in 1984, his rookie year.

  • Based on those figures, Jordan may have earned $256.1 million last year from licensing his name to Nike. His net worth is $1.7 billion, per Forbes.
  • Jordan Brand revenue hit $4.8 billion in 2021, up 31% from the previous year’s $3.6 billion.
  • The NBA legend and owner of the Charlotte Hornets made $90 million in salary over his NBA career.

Jordan Brand earned $19.4 billion in revenue over the last five fiscal years, a fact initially noted by Neon Money Club.

Amazon Studios to Release Nike-Michael Jordan Film in Theaters

“AIR” will release globally in theaters on April 5, 2023.
January 23, 2023

Big Screen Deal

The relationship between Jordan and Nike has been made into a feature film, directed by Ben Affleck, who also plays Nike co-founder Phil Knight. The story will focus on how Nike’s nascent basketball department signed Jordan in his rookie year, a deal that became perhaps the most lucrative athlete-brand partnership in history. 

The movie, titled “AIR” and produced by Amazon Studios, will premiere globally in theaters on April 5.

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