• Loading stock data...
Monday, September 8, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

IPO Could Reportedly Value Wilson Parent at $10 Billion

  • Amer Sports, the parent company of Wilson Sporting Goods and Louisville Slugger, has filed for an IPO according to Bloomberg.
  • Chinese retail giant Anta bought Amer Sports in 2019 for about $5.2 billion.
Amer Sports, the parent company of Wilson Sporting Goods and Louisville Slugger, has filed for an IPO according to Bloomberg.
Kirby Lee-USA TODAY Sports

Amer Sports, the parent company of Wilson Sporting Goods and Louisville Slugger among other sports equipment brands, has reportedly filed for a U.S. initial public offering.

The targeted IPO could value Amer Sports as high as $10 billion, according to Bloomberg. The company plans to go public by early 2024 and is working with Bank of America Corp., Goldman Sachs, JPMorgan Chase & Co., and Morgan Stanley to facilitate its IPO transaction.

Wilson has deals to supply the official game balls for the NFL, NBA, NCAA basketball, and U.S. Open tennis.

Chinese sporting goods conglomerate Anta led a group in 2019 that purchased Finland-headquartered Amer Sports for about $5.2 billion. The ownership group also included Chinese entertainment giant Tencent Holdings and billionaire Chip Wilson, the founder of yoga-apparel retailer Lululemon Athletica.

Bloomberg previously reported in December 2022 that Anta was mulling an IPO for Amer Sports, whose other brands include ski and winter sports equipment companies Salomon, Atomic, and Armada, as well as Canadian outdoor apparel firm Arc’teryx.

Annual revenue for Amer Sports increased 22% in 2022 to $3.3 billion. Parent company Anta, which sold Amer’s fitness equipment company Precor to Peloton for $420 million in 2020, has been known as the “Nike of China.” The retailer has reported $4 billion in interim 2023 revenue (29.6 billion Yuan) and previously recorded $7.7 billion in fiscal 2021 revenue. 

Dallas Mavericks guard Kyrie Irving signed a shoe deal with Anta in July, joining Klay Thompson, Max Strus, Alex Caruso, Gordon Hayward, Terance Mann, and Hall of Famer Kevin Garnett.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

StubHub

StubHub Seeks Big Valuation in Revived IPO Despite $112M Loss

The ticket marketplace looks to raise as much as $851 million.
Puma headquarters in Herzogenaurach, Germany

Puma Up for Grabs As Largest Shareholder Considers Exit

Reports say the company could be up for sale. Experts aren’t surprised.
Skechers store opening in April at Cross Pointe Centre on Morganton Road.

Shareholder Drops Lawsuit Over $9.4B Skechers Go-Private Deal

The judge recently rejected the shareholder’s request for “immediate action.”
Happy Gilmore 2 hockey stick putter

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.

Featured Today

Aug 23, 2025; Tampa, Florida, USA; Buffalo Bills quarterback Josh Allen (17) leads the team onto the field for warm ups before a game against the Tampa Bay Buccaneers at Raymond James Stadium.

Slow Burn: The NFL’s Private-Equity Era So Far

Three deals have been struck to date. But the league is bullish.
Tennis
September 5, 2025

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.
September 5, 2025

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.
September 2, 2025

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.
June 13, 2025

U.S. Open Merch Pops Thanks to Oakmont’s Squirrel, Viral TikToks

There are more than 400,000 pieces of merchandise available at Oakmont.