• Loading stock data...
Wednesday, November 19, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

IPO Could Reportedly Value Wilson Parent at $10 Billion

  • Amer Sports, the parent company of Wilson Sporting Goods and Louisville Slugger, has filed for an IPO according to Bloomberg.
  • Chinese retail giant Anta bought Amer Sports in 2019 for about $5.2 billion.
Amer Sports, the parent company of Wilson Sporting Goods and Louisville Slugger, has filed for an IPO according to Bloomberg.
Kirby Lee-USA TODAY Sports

Amer Sports, the parent company of Wilson Sporting Goods and Louisville Slugger among other sports equipment brands, has reportedly filed for a U.S. initial public offering.

The targeted IPO could value Amer Sports as high as $10 billion, according to Bloomberg. The company plans to go public by early 2024 and is working with Bank of America Corp., Goldman Sachs, JPMorgan Chase & Co., and Morgan Stanley to facilitate its IPO transaction.

Wilson has deals to supply the official game balls for the NFL, NBA, NCAA basketball, and U.S. Open tennis.

Chinese sporting goods conglomerate Anta led a group in 2019 that purchased Finland-headquartered Amer Sports for about $5.2 billion. The ownership group also included Chinese entertainment giant Tencent Holdings and billionaire Chip Wilson, the founder of yoga-apparel retailer Lululemon Athletica.

Bloomberg previously reported in December 2022 that Anta was mulling an IPO for Amer Sports, whose other brands include ski and winter sports equipment companies Salomon, Atomic, and Armada, as well as Canadian outdoor apparel firm Arc’teryx.

Annual revenue for Amer Sports increased 22% in 2022 to $3.3 billion. Parent company Anta, which sold Amer’s fitness equipment company Precor to Peloton for $420 million in 2020, has been known as the “Nike of China.” The retailer has reported $4 billion in interim 2023 revenue (29.6 billion Yuan) and previously recorded $7.7 billion in fiscal 2021 revenue. 

Dallas Mavericks guard Kyrie Irving signed a shoe deal with Anta in July, joining Klay Thompson, Max Strus, Alex Caruso, Gordon Hayward, Terance Mann, and Hall of Famer Kevin Garnett.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.

Oura’s $11B Valuation Signals Leap From Sports to Defense

In addition to tracking athlete performance, Oura serves the federal government.

Kaprizov’s Record Contract Rejection Highlights NHL’s New World

The declined contract would have set records for overall and annual value.
StubHub

StubHub Seeks Big Valuation in Revived IPO Despite $112M Loss

The ticket marketplace looks to raise as much as $851 million.

Featured Today

Jul 13, 2025; East Rutherford, New Jersey, USA; FIFA president Gianni Infantino and President Donald Trump carry the FIFA Club World Cup trophy during the presentation after the final of the 2025 FIFA Club World Cup at MetLife Stadium.

Trump-MBS White House Dinner Showcases Saudi Sports Influence 

Attendees included Ronaldo, Bryson DeChambeau, and the owner of the 76ers.
November 19, 2025

ABC, ESPN Bounce Back With Big CFB Ratings After YouTube TV Deal

Oklahoma-Alabama and Texas-Georgia drew more than 10 million viewers.
Jan 28, 2025; Washington, DC, USA; Senator Ted Cruz (R-TX), Chairman of the Senate Committee on Commerce, Science, and Transportation, begins a hearing to examine the Panama Canal and its impact on U.S. trade and national security, focusing on fees and foreign influence on Tuesday, January 28, 2025.
November 18, 2025

Congress Turns Up Heat on Sports Leagues Over Betting Integrity Issues

MLB, the NBA, and the NCAA are all in lawmakers’ crosshairs.
Oct 3, 2025; Tempe, AZ, USA; Penn State Nittany Lions forward Gavin McKenna (72) warms up before the game against the Arizona State Sun Devils at Mullett Arena
November 18, 2025

NCAA-CHL Rule Change Has Already Shaken Up Hockey

Inside how leagues feel a year since the announcement.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”