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Thursday, February 29, 2024

Inside Neo 360’s Slow Motion Video-on-Demand-Mobile Technology and Sports Applications

Neo 360 has begun testing its slow motion video on-demand mobile technology with FOX Sports at live sporting events around the country.

Neo 360 has begun testing its technology with FOX Sports. Photo via Neo 360.

In today’s society, sports fans want access to highlights from their favorite team’s games, quick stats from their favorite players, and they want it at the push of a button.

The increase of video apps, social media and other technological advancements have allowed for fans and professionals to have access to all of this at their fingertips.

In an industry where content is king, and more and more companies are creating their own original content for consumers, Neo 360 has begun testing its slow motion video on-demand mobile technology with FOX Sports at live sporting events around the country.

Neo 360 looks to capitalize on consumers’ interest in virtual reality, specifically surrounding sporting events, and make it more engaging and interactive. The New York-based company was founded in 2016 and includes high-profile advisors from many of the top tech companies in the nation. These include: Buzz Hays (formerly at Sony 3D Films), Anthony Bailey (formerly at ESPN), Frank Golding (formerly at YouTube/Google) and Stephen Wharton (CTO of Skycam).

The company, which has a patent-pending technology allowing any high-speed video to be controlled on a mobile device or virtual reality headset, debuted its technology during a FOX Sports broadcasted football game in December.

Neo 360 brings slow motion replay to the user’s fingertips on their mobile device. Photo via Neo 360.

In a press release from the company, Neo 360 co-founder, David Borish, said, “FOX Sports is one of the most innovative sports networks in the world. We knew that if they saw the potential of our technology in sports then we would continue to expand in the professional sports industry.”

The new fascination with multi-angle, super-slow-motion has been at the forefront of the sports world. During the Final Four, Intel debuted a commercial campaign for its new 360 technology, which was used at the Super Bowl and Final Four games. It uses 28 cameras broadcasting in 5K to truly make the viewer feel like they are in the game.

There is a big difference between Intel and Neo 360. As Neo 360’s bandwidth limits increase, the technology will allow users the ability to control the speed and direction of the replay right on their smartphone or tablet.

Borish said, “Neo 360 started with the idea that we should have the ability to control slow motion content on our mobile device, even if it was not originally recorded with that device. The challenge took our team of five developers over six months to figure out, and after we did, we realized the huge potential of the simple idea.”

Prior to this technology, users could not control a high-speed video on a mobile device if it was not first recorded on it. The technology essentially encodes the video and sends it to a content delivery network to be redelivered to the mobile app.

While initially being tested by FOX Sports, Neo 360 is also working with other networks and leagues both in the US and in Europe with the goal of being integrated into every video platform on mobile.

The technology, still in beta, can be tested by both iPhone and Android users in their respective app stores.

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

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