• Loading stock data...
Friday, June 27, 2025
Front Office Sports Launches Front Office Sports Studios Learn More

Indian Premier League Media Rights Auction Could Hit $7B

  • The Indian Premier League is set to launch a bidding war for its media rights.
  • The price could reach $7 billion.
Indian-Premier-League
IPL

One of the most popular sports leagues in the world is anticipating a record haul from its upcoming media rights auction.

The bidding war for the rights to broadcast dozens of Indian Premier League matches from 2023 to 2027 could reach $7 billion. The June auction for the 14-year-old cricket league is likely to spur a faceoff between major domestic and international media forces.

  • Both linear and streaming rights are currently held by Disney-owned Star India on a $2.5 billion deal from 2018 to 2022. The company streams games through the Disney Hotstar service.
  • The league will auction off linear and streaming rights separately for its next set of deals.
  • The bidding process will be conducted as a live online auction June 12-13.

Clash of the Titans

Star India is expected to bid to retain its rights, but it will have competition.

Amazon is likely to fight for streaming rights. Ambani Industries, owned by Mukesh Ambani, is set to be in the mix as well. Ambani, who owns the IPL’s Mumbai Indians, is worth an estimated $100 billion.

A new entity created by Sony and Zee Entertainment will also compete. Sony lost out on the previous round to Disney. Meta and Google could enter the fray as well.

The IPL’s 15th season, which began in March, brought in two new teams: the Gujarat Titans, owned by CVC Capital Partners, which paid $737.7 million for the franchise; and the Lucknow Super Giants, of which the Sanjiv Goenka Group took control for $930 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

opinion

From Woj Bombs to Shams Calm: ESPN Insider Avoids Draft Spoilers

Charania’s presence was fairly muted both on ESPN and social media.

Amazon NASCAR Ratings Down 17%, but Skew Younger

Prime Video averaged 2.16 million per race during its five-event stretch.

Broadcasting With Benefits: Networks Gaining League Equity Is Now the Norm

ESPN gained an equity stake in the PLL as part of a rights deal.

Kenny Beecham’s ESPN NBA Draft Plan: ‘Friendship Packaged As Sports’

The influencer will host a different sort of ESPN show alongside Brian Windhorst.

Featured Today

Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.
June 17, 2025

Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up

The TNT Sports parent company retools its executive pay after shareholder pushback.
Tyrese Haliburton
June 16, 2025

NBA Finals Ratings Up Again in Game 4 but Still Down Overall

More than nine million people watched Games 3 and 4.