• Loading stock data...
Tuesday, June 18, 2024

The Boom of Implementing Esports Classes in College Has Begun

Esports - UNLV - Las Vegas

League of Legends fans watching the 2018 League of Legends World Championship Finals sponsored by Mastercard on November 3, 2018 in Incheon, South Korea. Photo by Hannah Smith/ESPAT Media for Mastercard

Working as a marketing executive at a Las Vegas casino property on the Strip in 2013, Robert Rippee helped host a small EA Sports video game competition at a bar within the resort.

Rippee was shocked as young adults filled the bar to watch the video games and spend their evening. Fast forward a few years, and Rippee is a professor within the UNLV School of Hospitality who realized the school’s International Gaming Institute was missing a key industry segment: esports.

He approached the executive director, who agreed to let Rippee experiment.

“We thought it could serve both academic and industry interests and, maybe, blaze a trail,” said Rippee, who is now in the third semester of running the lab.

SEE MORE: How You Can Make a Career Out of Video Games

Rippee created a lab that would put students in practice to create a sustainable and viable business model for esports venues on the Strip. The lab at UNLV isn’t meant to teach students to manage teams or create games, but provide a real ecosystem to showcase esports information that might be relevant to casino resorts. Casinos have certainly noticed the potential of esports — specifically the Luxor, as the iconic pyramid casino is home to Esports Arena Las Vegas.

“We want to give them information in context they understand,” Rippee said. “We know the ranges of profitability for theaters, nightclubs, retail, restaurants. You can’t be worse than those; you have to be better.”

While the esports lab is housed within the school of hospitality, Rippee said it has proven to be multidisciplinary, drawing upper-class students in architecture, engineering, business, and even law school.

The first three semesters have been focused on the casino resorts and how they might be able to implement a successful esports operation. The lab features guest speakers including developers, tournament management companies and a wide array of other professionals involved in esports.

SEE MORE: Study Confirms Esports Has Graduated to the Big Leagues

Now, Rippee said it’s time to potentially expand beyond that industry.

“We’re toying with the idea to go beyond,” he said. “Can we create a standalone business in a shopping center or a theater?”

Rippee also said creating more courses centered on esports is not out of the question, as esports is continuing to evolve and further prove its worth as a viable industry. He said condensed, executive style courses — potentially online — are especially of interest as the school regularly receives requests from non-UNLV students.

“There are lots of elements to esports to expand horizontally and vertically,” Rippee said.

At least 10 schools from across the country and internationally have also reached out to Rippee to see how to potentially structure an esports curriculum. Rippee said there’s little doubt esports will continue to grow, especially with backing from professional sports executives and athletes.

He understands the infatuation with the games. While not an intense gamer himself, Rippee said he enjoys watching professionals apply their craft and the excitement is no different than other sports.

[mc4wp_form id=”8260″]

Having formal education in the industry provides passionate esports fans an avenue into a career, just as with traditional sports.

“There’s a lot of growth in esports globally, so people are starting to wonder how to prepare students to be those employees that have the background and knowledge,” he said. “This is a paradigm driven by a younger generation, a generation that’s grown up with video games. This is not a fad; it’s not getting any smaller.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

IOC Proposes Holding Separate Olympics for Esports

The organization’s executive board has proposed a separate Olympics for online gaming.
Jan 13, 2021; Washington, DC, USA; The U.S. Capitol Building is seen on Jan. 13, 2021, one week after it was stormed by a pro-Trump mob while a joint session of Congress was certifying the 2020 election victory of President Elect Joe Biden.

House Committee Sends Bill Banning College Athlete Employment to House Floor

The bill has gone further than any other athlete compensation legislation.
May 10, 2024; Lake Forest, IL, USA; Chicago Bears quarterback Caleb Williams during a press conference before Chicago Bears rookie minicamp at Halas Hall.

Caleb Williams Launches Investment Firm Before Signing a Bears Contract

Williams announced 888 Midas for private equity, VC, and real estate deals.
podcast thumbnail mobile
Front Office Sports Today

The Major Implications of the SCOTUS Sports Betting Decision

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 29, 2024

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Sony-Playstation-Demo-Booth
February 27, 2024

Sony to Lay Off 900 From PlayStation Team After Missed Sales Target

Cuts come amid a tough stretch for the gaming industry.
EA Sports
February 15, 2024

EA Sports: Summer Release for Long-Dormant College Football Video Game

Ed O’Bannon’s historic lawsuit led to the shuttering of EA Sports’ popular college games.
Gatorade
February 14, 2024

Was the Gatorade Color Compromised Before Super Bowl LVIII Kickoff?

Multiple gambling companies saw a sharp spike in the color purple prior to Sunday’s kickoff.
Reba McEntire Super Bowl
February 12, 2024

Reba McEntire Repeated ‘the Brave’ in the National Anthem, Sending Prop Bettors Spiraling

BetMGM paid bettors on both the over and the under.