• Loading stock data...
Thursday, November 27, 2025

iFIT Files for IPO, Could Raise Estimated $800M

  • iFIT has filed for an initial public offering.
  • The connected fitness company could raise an estimated $800 million.
iFIT/Design: Alex Brooks

iFIT has filed for an IPO that could raise an estimated $800 milliongiven demand for the connected fitness company.

Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. 

The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers.  

The company generated $1.7 billion in revenue in fiscal 2021, up from $851.7 million during the same period a year prior. 

IFIT is wasting no time bolstering its portfolio in anticipation of an IPO. 

  • In July, the company acquired 29029, a producer of endurance hiking events that mirror climbing Mount Everest. Terms of the deal weren’t disclosed. 
  • That same month, it acquired women’s health and fitness platform Sweat for a reported $300 million.  

iFIT’s desire to go public is the result of companies looking to benefit from a home fitness equipment market projected to reach $11.45 billion by 2027.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 15, 2025; Columbus, Ohio, USA; Ohio State Buckeyes cornerback Lorenzo Styles Jr. (3) celebrates with his brother linebacker Sonny Styles (0) after his punt return for a touchdown during the third quarter against the UCLA Bruins at Ohio Stadium

Famed OSU–Michigan Rivalry Has More at Stake This Year

The Buckeyes are trying to avoid a fifth straight loss to their archrivals.
Nov 22, 2025; Atlanta, Georgia, USA; Georgia Tech Yellow Jackets running back Jamal Haynes (1) runs the ball against the Pittsburgh Panthers in the second quarter at Bobby Dodd Stadium at Hyundai Field

Why Georgia Tech Sold Its Biennial Georgia Home Game for $10M

The rivalry contest will be played at Mercedes-Benz Stadium.
Tennessee quarterback Joey Aguilar (6) holds off UAB safety Pierre Royster (7) during an NCAA college football game on September 20, 2025, in Knoxville, Tennessee

Tennessee and Vanderbilt QBs Form Rivalry Week’s Unlikely Alliance

Tennessee’s Joey Aguilar and Vanderbilt’s Diego Pavia are suing the NCAA together.
NYSE. A U.S. flag is displayed as traders work on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., November 19, 2025.

Robinhood Exec Says Prediction Markets Don’t Need Sports to Win

Economic issues are the “core wood” that’s always burning, JB Mackenzie tells FOS.

Featured Today

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With..

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations..

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.