Sunday, August 30, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

iFIT Files for IPO, Could Raise Estimated $800M

  • iFIT has filed for an initial public offering.
  • The connected fitness company could raise an estimated $800 million.
iFIT/Design: Alex Brooks

iFIT has filed for an IPO that could raise an estimated $800 milliongiven demand for the connected fitness company.

Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. 

The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers.  

The company generated $1.7 billion in revenue in fiscal 2021, up from $851.7 million during the same period a year prior. 

IFIT is wasting no time bolstering its portfolio in anticipation of an IPO. 

  • In July, the company acquired 29029, a producer of endurance hiking events that mirror climbing Mount Everest. Terms of the deal weren’t disclosed. 
  • That same month, it acquired women’s health and fitness platform Sweat for a reported $300 million.  

iFIT’s desire to go public is the result of companies looking to benefit from a home fitness equipment market projected to reach $11.45 billion by 2027.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
Mar 21, 2026; Los Angeles, CA, USA; Wildcats FFC quarterback Joe Burrow throws the ball during the Fanatics Flag Football Classic at BMO stadium. Mandatory Credit: Kirby Lee-Imagn Images
First at FOS

NFL, NFLPA Negotiating Terms for Olympic Flag Football Participation

The 2028 Games’ flag football is scheduled for July 15–22.
Aug 29, 2026; Dublin, Co. Dublin, IRL; North Carolina Tar Heels head coach Bill Belichick stands on the sidleline against the TCU Horned Frogs in the first half at Aviva Stadium. Mandatory Credit: Laszlo Geczo-Imagn Images

UNC Overcomes Preseason Drama As Bill Belichick Earns Signature Win

UNC GM Michael Lombardi was placed on paid leave in July.
Tennis - Australian Open - Men's Singles Final - Melbourne Park, Melbourne, Australia - January 29, 2023 Craig Tiley, CEO of Tennis Australia is pictured in the stands during the final match between Serbia's Novak Djokovic and Greece's Stefanos Tsitsipas REUTERS/Loren Elliott

US Open Unveils Record Player Pay but Resists Revenue Share

Revenue sharing is a key topic for the players.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Bengals Star Tee Higgins on Contract Negotiations, Turf & More

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With Big Goals

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.