Tuesday, July 7, 2026

iFIT Delays IPO After Planning to Raise $646M

  • iFIT delayed its IPO on Thursday.
  • The fitness company planned to raise $646 million.
NordicTrack/Design: Alex Brooks

iFIT postponed its IPO on Thursday, citing adverse market conditions after planning to raise up to $646 million.

Reports in August suggested that the company could have even blown past that figure to raise as much as $800 million. Now, it will “continue to evaluate the timing for the proposed offering.”

iFIT joins Life Time Group as another fitness company recently impacted by market volatility. Life Time, which is backed by private equity firm TPG, decreased its IPO size to $702 million on Wednesday, down from $966 million.

iFIT — which already owns various fitness brands including ProForm and NordicTrack — had made multiple acquisitions in anticipation of an IPO.

  • In July, the company acquired 29029, a producer of endurance hiking events.
  • That same month, it acquired women’s health and fitness platform Sweat for a reported $300 million.

iFIT, formerly ICON, generated $1.7 billion in revenue in fiscal 2021, up from $851.7 million during the same period a year prior. Last year, it raised $200 million in a funding round led by LVMH-backed firm L Catterton, valuing the company at $7 billion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

FIFA Quietly Suspended U.S. Soccer Officials Before Belgium Match

U.S. Soccer confirmed the suspensions but did not comment.

IOC Reinstates Russian Olympic Committee Ahead of LA28

The IOC said Russia’s participation is at the discretion of international federations.
Dec 7, 2025; Atlanta, Georgia, USA; Hall of Fame outfielder Ken Griffey Jr. takes photos during a game between the Seattle Seahawks and Atlanta Falcons in the first quarter at Mercedes-Benz Stadium. Mandatory Credit: Brett Davis-Imagn Images

Ken Griffey Jr. Wants to Bring Black Athletes ‘Back to Baseball’

Griffey’s fourth annual Swingman Classic will take place on Friday.
July 6, 2026; Seattle, Washington, U.S.; Christian Pulisic and Max Arfsten of the U.S. look dejected as they embrace after the match following their elimination from the World Cup. Mandatory Credit: Troy Wayrynen-Imagn Images

Fox, Telemundo Still Win Big Despite USMNT, Mexico World Cup Exits

Both the USMNT and Mexico were eliminated in the round of 16.
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Sponsored

‘Run With the Competition’: Ultra Trail Runner Lotti Brinks Is Back With Big Goals

Ultrarunner Lotti Brinks is ready to make her first Courmayeur-Champex-Chamonix podium in her HOKA Mafate 5s.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.