• Loading stock data...
Thursday, March 28, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

How The “Tweetstorm” Feature Can Be Useful For Sports Brands

Remember, always think before you Tweetstorm.

Twitter’s newest teased feature has some potential to change how brands strategize around the platform.


Over the weekend, Twitter confirmed that it is testing a new feature that has been colloquially labeled the “tweetstorm” feature. For those unfamiliar, a “tweetstorm” refers to a series of tweets sent in reply to each other, in rapid succession, regarding the same topic. These are usually all planned out by the writer ahead of time in order to fit what they want to say within the character limit.

Now, within the new feature, users would be able to craft multiple tweets at a time and send them at the same time in reply to each other. Here’s the basics, as first reported by the Daily Mail:

  • It will allow users to compose a series of separate, 280-character long Tweets
  • Pressing a ‘Tweet all’ button will send all of the Tweets out in consecutive order
  • The feature is being tested on iOS and Android alpha and beta programs
  • It is not yet clear when the feature will roll out to all users.

Now, you may be thinking “won’t this just create more clutter in my timeline?”. Possibly. But like with any new feature, brand managers and social marketers just have to find creative ways to utilize this new feature. In order to figure out how to do that in this instance, I chatted with some marketing and PR pros from around the sport industry.

Dr. Karen Freberg, associate communications professor at the University of Louisville, shared some thoughts on how this can simplify the sharing of press releases and announcements.

“It can be used by a PR person or representative in providing their statement in a series of tweets all at once, instead of sharing one tweet and a link to go to a website. I think recruits for sports (or decisions on which brand/sponsorship to take) will definitely use this tool.”

In other words, we may end up seeing fewer screen shots of the iPhone notes app as a result of this feature being implemented.

“Second, it can be used to handle a crisis and provide context to the situation. If there was a breaking news story, they would be able to send out a series of tweets in regards to this all at once.”

As Tod Meisner, digital marketing and media coordinator at Aflac, points out, there’s a situation in college sports now where this could be immediately applicable: the season ending injury to Michael Porter Jr.



On Tuesday, the University of Missouri basketball program announced that one of their best players would need season-ending surgery in a series of tweets. If you note the examples above, you’ll see how each of these tweets had to be sent out several minutes apart. With the new feature, those tweets can be composed, edited, and posted all in one go.

“As with any new feature, it’s important to remember to use it in a way that adds value to your audience.”, adds Joe Centeno. As the art director at Team Inforgraphics, Centeno has seen and helped athletic departments around the country adjust to tweaks in the social media game.

“Just like when the character limit was increased to 280, you saw a lot of very creative ways to use it effectively. This ‘tweetstorm’ feature is interesting because of how much of fans’ feeds a team will be able to capture at once. By itself it forces a user to pay attention to the series of tweets. If you can add in graphic or motion graphic abilities, teams will have a great opportunity of making an big impact with their posts.”

Time will tell if those features are able to be built in to the new update. While at its inception, brevity was the soul of Twitter. As that continues to become less and less of the case, marketers will need to adjust in order to continue getting the most out of the platform.


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1/

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Good, the Bad, and the Ugly: Inside the Big East’s Bizarre Online Subculture

Peeling back the curtain on the ‘phenomenally weird’ Big East online ecosystem.
Damian Lillard ESPN

McCarthy: ESPN Should Apologize For Fake Damian Lillard Video

The network digitally altered version of an interview Lillard did three years ago while he was a member of the Blazers.
Twitter X

The Spread of Sports Misinformation on X Is Increasingly Apparent

Some aggregator X accounts have come under increased scrutiny.
Twitter X

The Spread of Sports Misinformation on X Is Increasingly Apparent

Some aggregator X accounts have come under increased scrutiny.
podcast thumbnail mobile
Front Office Sports Today

MLB Opens Season With MLBPA, Ohtani, and Ownership Dramas

0:00
0:00

Featured Today

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
March 26, 2024

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S
March 24, 2024

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.
Mar 21, 2024; Brooklyn, NY, USA; Stetson Hatters guard Stephan Swenson (30) reacts during team practice at Barclays Center.
March 22, 2024

First-Time NCAA Men’s Tourney Bids Could Be on the Verge of Extinction

Power and success are consolidating around the richest teams in college sports.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers

Top Sports Business Jobs This Week (March 2024)

Each week, our staff combs through the thousands of job listings from…
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.
manfred_at_microphone
August 19, 2021

MLB Owners Propose $100M Salary Floor

Major League Baseball owners have proposed a $100 million payroll minimum for MLB’s 30 teams and a lower luxury tax threshold.
nfl_logo
July 23, 2021

NFL to Players: Get Vaccinated or Pay the Price

The NFL’s threatening to drop the financial hammer on un-vaccinated players and teams that cause forfeited games in 2021, according to memo.