• Loading stock data...
Thursday, January 1, 2026

How the $1B Golf Ball Industry Might Add a Few Strokes To Your Game

  • The USGA and R&A are reportedly altering the proposed distance rule change.
  • Amateur golfers and professional players will not be impacted in the same way.
Kyle Terada-USA TODAY Sports

At a time when recreational golf is growing like never before, amateur players will face a significant change to their everyday game, thanks in part to the politicking of a billion-dollar industry.

In March, two of golf’s governing bodies, the United States Golf Association and the Royal and Ancient Golf Club (commonly known as the R&A), proposed a controversial rule change to decrease the distance that golf balls fly in elite competitions. The bifurcated plan was to roll back the golf ball for professionals while leaving the amateur game unchanged.

Now, Golf Digest reports that after a review period that included feedback from players, golf courses, and equipment manufactures, the change will now impact golf balls at every level of the sport — not just the pros.

Beginning in 2028, amateur golfers will have to start using balls that, on average, cover 5% less distance than today’s balls. That would mean a 250-yard drive would now go about 238 yards. Professionals will have to adopt the rule in 2026, per the report. 

Too Much Money At Stake?

In 2022, the global golf ball market was valued at $1.04 billion, according to a report from the research guide Market.US, and it is anticipated to reach $1.35 billion by 2032.

Golf ball manufacturers like Titleist, Callaway, TaylorMade, and others were reportedly not fans of the split proposal. The concern: They’ve always been able to say they are selling recreational players the exact same equipment that pros are using. Rory McIlroy, in a post on X, said that ball manufacturers “think bifurcation would negatively affect their bottom lines.”

The USGA And R&A are expected to announce the decision this week.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 28, 2025; Carrollton, Texas, USA; The LIV Golf logo near the first tee during the second round of the LIV Golf Dallas golf tournament at Maridoe Golf Club.

LIV Golf Enters 2026 Without Decision on World Ranking Points

The league’s latest bid for OWGR points remains up in the air.
The participants in the first Content Creator Classic at TPC Sawgrass after Grant Horvat (with trophy) won with a birdie putt at the par-3 17th hole of the Players Stadium Course at TPC Sawgrass on March 12.

The Year of YouTube Golf: How the PGA Tour and LIV Golf..

Organized competitions for golf influencers exploded in 2025.
exclusive

Gooch Getting LIV Extension, but Ownership Stake Unresolved

Gooch is becoming the new captain of the Smash GC team.

DeChambeau Won’t Commit to LIV Future After Koepka’s ‘Shock’ Exit

Bryson DeChambeau’s LIV Golf contract expires after the 2026 season.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

Lululemon Founder Mounts Board Challenge With Former On CEO

Chip Wilson says “visionary creative leadership” is desperately needed at Lululemon.
Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.
November 28, 2025

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”
December 19, 2025

Wall Street Isn’t Buying Nike’s Turnaround Story Yet

Company shares go down significantly despite beating earnings expectations.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.
October 27, 2025

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.