• Loading stock data...
Sunday, January 25, 2026

How the $1B Golf Ball Industry Might Add a Few Strokes To Your Game

  • The USGA and R&A are reportedly altering the proposed distance rule change.
  • Amateur golfers and professional players will not be impacted in the same way.
Kyle Terada-USA TODAY Sports

At a time when recreational golf is growing like never before, amateur players will face a significant change to their everyday game, thanks in part to the politicking of a billion-dollar industry.

In March, two of golf’s governing bodies, the United States Golf Association and the Royal and Ancient Golf Club (commonly known as the R&A), proposed a controversial rule change to decrease the distance that golf balls fly in elite competitions. The bifurcated plan was to roll back the golf ball for professionals while leaving the amateur game unchanged.

Now, Golf Digest reports that after a review period that included feedback from players, golf courses, and equipment manufactures, the change will now impact golf balls at every level of the sport — not just the pros.

Beginning in 2028, amateur golfers will have to start using balls that, on average, cover 5% less distance than today’s balls. That would mean a 250-yard drive would now go about 238 yards. Professionals will have to adopt the rule in 2026, per the report. 

Too Much Money At Stake?

In 2022, the global golf ball market was valued at $1.04 billion, according to a report from the research guide Market.US, and it is anticipated to reach $1.35 billion by 2032.

Golf ball manufacturers like Titleist, Callaway, TaylorMade, and others were reportedly not fans of the split proposal. The concern: They’ve always been able to say they are selling recreational players the exact same equipment that pros are using. Rory McIlroy, in a post on X, said that ball manufacturers “think bifurcation would negatively affect their bottom lines.”

The USGA And R&A are expected to announce the decision this week.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Patrick Mahomes II hits out of a sand trap during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.

Adidas Golf May Use Patrick Mahomes Strategy With Other Athletes

Mahomes’s contract extension includes a new golf line.
LIV Golf team 4Aces GC at Dutchman's Pipe in West Palm Beach, Florida, USA.

What Do LIV Golf’s Team GMs Do? ‘Wear a Lot of Hats’

The GM of Dustin Johnson’s LIV team functions like a one-man C-suite.
May 13, 2024; Louisville, Kentucky, USA; A PGA of America flag during a practice round for the PGA Championship golf tournament at Valhalla Golf Club

PGA of America Sees More Leadership Churn Ahead of Show

A third high-profile departure has hit the PGA of America.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Jun 12, 2025; Oakmont, Pennsylvania, USA; Rory McIlroy plays his shot from the 12th tee during the first round of the U.S. Open golf tournament.

TaylorMade CEO Says Company Could Be Sold by End of 2026

The golf-equipment manufacturer is exploring strategic options.
December 19, 2025

Wall Street Isn’t Buying Nike’s Turnaround Story Yet

Company shares go down significantly despite beating earnings expectations.
December 29, 2025

Lululemon Founder Mounts Board Challenge With Former On CEO

Chip Wilson says “visionary creative leadership” is desperately needed at Lululemon.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.
November 28, 2025

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.
October 27, 2025

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.