• Loading stock data...
Friday, March 29, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

How Facebook Has Helped Inter Milan Become a Media Powerhouse

The club has invested heavily in its digital operation as they shift from sports organization to entertainment company.

Photo via Calcio Finanza


The introduction of digital media has added a new element to the idea of sport and entertainment. Teams across all sports have invested heavily in creating unique content to engage their supporters over and above the product on the pitch. These investments have resulted in larger audiences and increased brand awareness.

Inter Milan recently announced their surpassing of 7 million fans on Facebook. The milestone is the result of an increased focus on content alignment with overall brand strategy. Inter Media House, the club’s media arm, has seen their engagement stretch from Indonesia through to Brazil. An impressive feat for an Italian club battling for market share with cross-town rivals, AC Milan.

Facebook has been the strategic outlet of choice for Inter Media House with their content being created specifically for the platform.

In a recent statement by the club’s media team, they mentioned that “Facebook offers the ideal environment for videos allowing fans to keep a close eye on the football side of things.” Inter Media House also noted that they use the platform to, “provide youth academy news, behind-the-scenes glimpses at the Suning Training Center, and additional features from the team such as their recent production of ‘Inter Bells.’”

Photo via Calcio Finanza

The focus on digital media strategy and the provision of resources to produce quality content has marked a shift of the club to truly become a modern entertainment company.

“Inter is not just a football club but [also] a modern media company. Through Inter TV and our social media presence, we try to produce exclusive content that can be tailored to match the style required by a specific media channel as closely as possible. The aim of all of this is to improve the user experience of the content we produce,” explained, Giuliano Giorgetti, Director of Media Content, “At Inter Media House, we have a team dedicating all of their time to just producing content, overseeing both the creative and technical sides of the process, and sharing it with the entire Inter community.”

No longer is the product on the pitch enough for the majority of fans. As clubs look to engage supporters of all ages, the importance of digital media increases. The investments of time and money by Inter Milan to create in-house, digital content prove this to be true.

#InterIsComing


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1/

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The MLS Replacement Ref Nightmare Is Over

The monthlong referee lockout could end this weekend.

Disgraced Ex-Spanish Soccer Chief Raided by Cops in Corruption Probe

Police are investigating the Super Cup’s move to Saudi Arabia.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
podcast thumbnail mobile
Front Office Sports Today

Why the Timberwolves Sale was Called Off

0:00
0:00

Featured Today

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.
March 27, 2024

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
March 26, 2024

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S
March 24, 2024

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers

Top Sports Business Jobs This Week (March 2024)

Each week, our staff combs through the thousands of job listings from…
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.
manfred_at_microphone
August 19, 2021

MLB Owners Propose $100M Salary Floor

Major League Baseball owners have proposed a $100 million payroll minimum for MLB’s 30 teams and a lower luxury tax threshold.
nfl_logo
July 23, 2021

NFL to Players: Get Vaccinated or Pay the Price

The NFL’s threatening to drop the financial hammer on un-vaccinated players and teams that cause forfeited games in 2021, according to memo.