• Loading stock data...
Thursday, June 13, 2024

How Dannie Rogers is Utilizing Social Media to Boost Her Marketability

The University of Michigan senior hopes that come graduation she has a job lined up.

Dannie Rogers is hoping to land a gig in broadcasting or social media. (Photo via Instagram)

On Sunday December 17, Dannie Rogers will graduate from the University of Michigan with a Sport Management degree and a lot of confidence. Rogers has spent much of her undergraduate career traversing the country, interning and working for her school in athletics, with a unique journey, all culminating to one goal.

“I knew I wanted to pursue sports broadcasting, but never had any experience being on-air,” said Rogers, who tore her ACL in high school, leaving her out of action for nine months.

“After that, I realized that I was okay not being in on the action of actually playing, and that led me to broadcasting.”

In the second semester of her freshman year at Michigan, she dedicated her time and energy to surrounding herself around sports influences and coaches. Becoming the student manager for the men’s lacrosse team was the first step, and says she has come a long way since.

“Then, I really got involved with the TV side of things, joining two student-run productions, including WOLV TV and Big Ten Network Student U,” said Rogers.

Rogers knew she had made the right move when head football coach Jim Harbaugh’s assistant, Zach Eisendrath, asked if she would work for the football team. Ecstatic, Rogers agreed and has since encountered many valuable stops along the way.

Rogers alongside Erin Andrews while shadowing during a Detroit Lions game in 2017. (Image via Instagram)

“How I achieved all of this is 100 percent by building relationships with the coaches and those working in athletics here,” said Rogers. “ Whether I was spending 10 hours a day working Michigan Football camps, or chasing around coaches’ kids in Schembechler babysitting them on Sundays, or even picking up hundreds of balls at lacrosse practice, I put time into this thing.”

Trust and selflessness are also two important qualities Rogers stresses heavily in her journey that go a long way. Building trust in stable relationships is vital to their existence, especially in one’s profession. The attitude of not being above anyone or action, while cultivating trust is what has set her apart from so many others pursuing a sports media career.

But as a former Los Angeles Rams digital media intern, FOX Sports mentee, NFL sideline reporting shadower, and a current Big Ten Network and WOLV TV producer, she knew social media needed to be utilized.

Rogers decided to publish her ‘Highlight Reel’ to LinkedIn and Twitter — to boost the resume even more.


Hundreds of LinkedIn, Twitter and YouTube users have been able to watch, share and like her post, promoting her marketability even more.

With experience in digital media, she also knows the impact of social media use in promotion.

“It is a quick and easy way to get my work out there, and the reach is vast,” said Rogers, who has accumulated over 680 likes, over 50 comments and 56,000 total views since last Friday.

“The best thing is that is reaches a lot of different people — from producers, to other on-air talent, sports agents, and general people in the business, all of who can help in some way or another.”

In sports, social media has taken off like a wildfire, with many new job titles with teams, and firms alike across the country. In this newer era, adaptability is key.

“People have less time to sit down and consume an entire show, so the fact that social media can provide people with quick highlights and a lot of information in a short amount time is huge,” said Rogers. “That’s why if you know how social media works, you’re golden in today’s age.”

Rogers with the Big Ten Network at a Wolverines’ basketball game. (Image via Instagram)

As all good professionals possess, Rogers also preaches versatility in your works. After completing correspondent works with Ann Arbor’s ESPN branch, the LA Rams in digital media, production work with the Big Ten Network and campus outlets, she presents a well versed collegiate experience.

Rogers is certain this will open more doors than specializing in one skill set.

“Show your future employer that [yeah] you can report on a college football or basketball game, but that you can also go cover the hockey or baseball games the next day. Once you show how much sports knowledge you have, you’re unstoppable.”

Although Rogers’ heart is in broadcasting, she knows the tide is turning towards the digitization of jobs, and knows more money will be poured into them.

Rogers’ advice to those seeking a similar path is simple yet powerful. She preaches trust building, versatility, working hard and investing in social media. LinkedIn must be used as a tool, and invested in.

“I did not expect that [reel success],” said Rogers. “I know there’s an algorithm for each social media platform, and if you hit it, your content will do very well.”

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.


Copy Link
Link Copied
Link Copied

What to Read

Paramount-Skydance Merger Off: Could Deal With WBD Be Revived?

Shari Redstone abruptly calls off potential merger discussions between the CBS Sports parent and Skydance Media.

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
Oct 22, 2021; Los Angeles, California, USA; ESPN broadcasters Doris Burke (left) and Ryan Ruocco during the NBA game between the Los Angeles Lakers and the Phoenix Suns at Staples Center.

Doris Burke Set to Make TV History With NBA Finals Call

The first woman to call a major U.S. men’s championship on TV.
Showboats’ T.J. Green (14) wags his finger after making a stop during the UFL game between the San Antonio Brahmas and Memphis Showboats in Simmons Liberty Bank Stadium in Simmons Bank Liberty Stadium in Memphis, Tenn., on Saturday, April 6, 2024.

UFL Ratings Top XFL and USFL From 2023 in First Season of Merger

Viewership increased roughly 200,000 more than either league had in 2023.
podcast thumbnail mobile
Front Office Sports Today

Stanley Cup Final a Clash of Vastly Different Markets


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
June 1, 2024

The Pac-12 Wants Everybody to Know That It Isn’t Dead Yet

With a broadcast studio and two schools, the league plans to rebuild.

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.
August 19, 2021

MLB Owners Propose $100M Salary Floor

Major League Baseball owners have proposed a $100 million payroll minimum for MLB’s 30 teams and a lower luxury tax threshold.
July 23, 2021

NFL to Players: Get Vaccinated or Pay the Price

The NFL’s threatening to drop the financial hammer on un-vaccinated players and teams that cause forfeited games in 2021, according to memo.