Hotel Vacancies

    • Augusta, Ga., normally sees an estimated impact of $120 million during the Masters.
    • This article was first published in the FOS Daily Newsletter. Subscribe here.

Daily Newsletter

Sign up and see why influential business executives call it a “morning must-read.”

Hotels in Augusta, Ga., are struggling without fans at the Masters, which begins Thursday. The missed Masters week will cost hotel owners more money than several months of COVID-related slowdowns. 

Masters week — postponed from its usual April date — normally fills up 7,200 hotel rooms and 4,000 rental home listings. At least one hotel, the historic Partridge Inn, is more than 60 days delinquent on its $15 million mortgage.

In a normal year, the golf tournament is estimated to be worth $120 million in economic impact to the city.