Hooters is expanding its NIL footprint in the biggest way possible.
On Monday, the restaurant chain announced it has signed 51 offensive lineman from across college football to NIL deals.
Of the schools represented, Georgia Tech, Missouri, and LSU have the most players with seven each.
As part of the deal, Hooters’ new O-line representatives will visit their local restaurants and have large roles in the company’s social media content.
Per a press release, the goal of the campaign is to redefine “what it means to be the big man on campus” and put a spotlight on players who wouldn’t ordinarily have it.
“For decades, the physical play, blue-collar mentality and on-field leadership of the offensive lineman has shined, but national praise and attention for these crucial players has all-too-often been sidelined,” said Hooters CMO Bruce Skala. “We want to change the narrative and celebrate these elite student-athletes who play a pivotal role in making college football so thrilling.”
Hooters first dipped its toes into the NIL realm when it signed John Daly II — who plays college golf at Arkansas — and his father, John Daly, to a sponsorship deal in April.