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Sunday, July 14, 2024

John Daly and Son Sign Hooters Partnership, NIL Deal

  • Pro golfer John Daly and his son have inked a multiyear partnership with Hooters.
  • The deal marks the company's foray into NIL, as Daly II plays for the University of Arkansas.
John Daly

In 2021, father-son pair John Daly and John Daly II won the 2021 PNC Championship. Now, the two have another joint venture — this time off the course.

They’ve inked a multiyear partnership with Hooters.

The deal solidifies an existing yet … informal relationship with Daly. It also marks the company’s foray into the name, image, and likeness space, as the younger Daly plays for the University of Arkansas.

In the announcement, Hooters said the partnership “strengthens an enduring connection between the iconic brand and golf’s ultimate personality.”

Both golfers will be included in social media and digital activations as part of the deal. They’ll wear Hooters clothing and host in-person events at restaurants, and the senior Daly’s caddie will carry a Hooters golf bag during the PGA Tour Champions circuit.

“We are ecstatic to have the Dalys, fantastic golfers and great personalities, on board as spokespeople for Hooters, the definitive 19th hole,” Hooters of America’s senior vice president of marketing, Bruce Skala, said in a statement.

The younger Daly added, “I have seen my father’s great relationship with Hooters over the years, and I am proud to continue my family’s association with this iconic brand.”

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