Hoka’s 47% Growth Drives Strong Quarter for Deckers

Hoka is making strides in the athletic shoe market, leading a growth quarter for parent company Deckers.

The brand recorded $210.4 million in net sales in the fiscal second quarter ending Sept. 30 — up 47% from the same period last year.

CEO Dave Powers credited “the increasing global footprint of Hoka, and the Ugg brand’s evolution beyond women’s footwear” for the company’s solid performance.

• Hoka’s increase was key to a 15.8% year-over-year rise for Deckers to $721.9 million in quarterly revenue.
• The brand accounted for 35% of Deckers’ revenue, up from 28% the previous year.
• Ugg net sales grew 8% year-over-year to $448.4 million — 62.1% of Deckers’ total.

“The Hoka retail strategy is in the infancy stage,” said Powers on an earnings call, adding that the brand opened pop-up retail stores in New York and Los Angeles and its first owned-and-operated stores in China.

Hoka, which sponsors a host of track and triathlon athletes, plans to open more stores in China before expanding further in North America. Powers noted that customers were more likely to purchase additional apparel when shopping in stores than online.

Deckers also owns footwear makers Teva, Sanuk, and Koolaburra.