Thursday December 7, 2023

Hill’s New Podcast Network

  • The former ESPN host's new network will produce shows created by and for Black women.
  • Spotify is already home to Hill's “Jemele Hill Is Unbothered” podcast.
Gail Schulman/CBS Broadcasting
Copy Link
Link Copied
Link Copied

Former ESPN host Jemele Hill is starting her own podcast network with Spotify, which will produce shows created by and for Black women. 

Spotify is already home to her “Jemele Hill Is Unbothered” podcast, which will be part of the new network. Hill also hosts a weekly radio show with Cari Champion, writes for The Atlantic and is in talks with former ESPN president John Skipper and media personality Dan Le Batard to join their new sports content company.

Podcasting has been on the rise for years — monthly listeners in the U.S. crossed 100 million in 2020 — and is primed for significant growth with Black listeners, according to Hill.

When Black people hear stories they can relate to and hear from artists and entertainers and athletes they have cherished, they are going to respond,” Hill told Bloomberg. 

Companies have been betting big on podcasts lately. 

  • Amazon acquired Wondery for a reported $300 million in December.
  • Spotify acquired podcast ad tech company Megaphone for $235 million in November, adding to its earlier acquisitions of The Ringer, Gimlet, Parcast and Anchor.
  • Sirius XM acquired Stitcher, a full-service podcast platform, for $325 million in October. 

Still, podcast platforms have a lot of room for growth when it comes to monetization. Ad revenue for traditional U.S. radio totaled $12 billion in 2020; ad revenue for podcasts was significantly lower at $1.1 billion. 

Copy Link
Link Copied
Link Copied

What to Read

NWSL’s Record Media Deals Drive Schedule Expansion

The league will grow to a 26-match schedule in 2024.

NBA Viewers Like the In-Season Tourney. What About Broadcasters?

The NBA In-Season Tournament could attract new media partners.

In-Season NBA Tourney Upshot: Success. But Will It Change?

The inaugural edition of the tournament has been mostly a success.

NHL's Projected Record Salary Cap Reflects Revenue Surge (and Resilience)

Increased media revenue, rising attendance fuel post-pandemic recovery.
podcast thumbnail mobile
Front Office Sports Today

Why the NBA May Have Made Billions With Midseason Tournament


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations
Sports Illustrated

‘The Amount of Useless Stuff You Guys Do Is Staggering.’ Inside a Shakeup at Sports Illustrated’s Publisher

The new owner of the company that operates SI made a jarring first impression Wednesday, warning his employees: 'No one is important.'
ESPN Stephen A. Smith
December 5, 2023

Stephen A. Smith to ESPN: ‘I Want To Be Highest-Paid Talent’

With a No. 1 show, Stephen A. Smith wants to become number one in compensation.
Eagles Niners
December 6, 2023

Eagles-49ers Achieves Fox's Highest Sunday Viewership of Season

Fox's broadcast of 49ers vs. Eagles pulls in 27.7M viewers.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
December 5, 2023

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff's exclusion of Florida State.
The Australia men's cricket team celebrating winning the 2023 ICC Men's Cricket World Cup.
December 4, 2023

Amazon Secures ICC Cricket Broadcast Media Rights in Australia

Prime Video will be Australia's exclusive home for ICC events through 2027.
English Premier League teams Leeds United and Brighton Hove & Albion in action during a match.
December 4, 2023

Premier League Reasserts Dominance With $8.5B Domestic Rights Deals

Deals achieve small rights fee increase for top European league.
Dallas Cowboys quarterback Dak Prescott throws a pass during the first half against the Seattle Seahawks at AT&T Stadium.
December 4, 2023

Amazon Bounces Back With Record Viewership

The Dallas Cowboys’ win over the Seattle Seahawks averaged 15.26 million viewers.