• Loading stock data...
Tuesday, October 8, 2024
    More
    The Best Employers in Sports survey is now open! Take the survey
    Quick Hits

    Pour One Out

    By
    LAST UPDATED September 15, 2020 | 07:11 am— PUBLISHED September 14, 2020 | 08:21 pm
    Budweiser partnership
    Patrick Gorski-USA TODAY Sports

    Anheuser-Busch InBev is reportedly set to cut its expansive sponsorship portfolio by 25%. The cuts won’t just affect sports, but the music and entertainment industry as well. More than 100 companies will be trimmed from the 400 on its partnership roster.

    The company won’t cut spending however, as it seeks to regain exclusivity deals. AB InBev currently has deals with many major leagues — like the NFL, NHL, MLB and NBA — as well as partnerships with at least 20 teams in each league.

    Recent Deals: 

    • AB InBev announced yesterday a TV campaign in the U.K. for Budweiser Zero as part of its English Premier League partnership.
    • Earlier this month, the brand signed Lionel Messi for a Budweiser campaign.

    Flat Celebrations:

    Budweiser might see its marketing value from MLB dwindle this fall as the league is looking to make celebrations dry — and remain outdoors. The league is reportedly finalizing a memorandum on the use of alcohol in postseason celebrations to avoid any spread of COVID-19.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Utah Hockey Club Debuting to Major Buzz
    It’s been a wild ride for Salt Lake City’s new NHL franchise.
    Oct 5, 2024; Los Angeles, California, USA; Los Angeles Dodgers designated hitter Shohei Ohtani (17) swings in the eighth inning against the San Diego Padres during game one of the NLDS for the 2024 MLB Playoffs at Dodger Stadium.
    by

    Ohtani Ball to Be Sold Before Courts Determine Rightful Owner
    At least three people are suing over ownership of the ball.
    by

    A’s Expect Payroll to Increase, but Face Tough Sell in Sacramento
    The low-spending MLB club looks to boost payroll.
    by

    MLB Poised for Huge Viewership Gains
    A Dodgers-Yankees World Series is on the table.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    FIFA Business Model Threatened; Inside IRONMAN Racing

    0:00

    Featured Today

    A DraftKings sign
    by

    A DraftKings Exec Left for Fanatics. Then the Bitter Legal Battle Began
    Mike Hermalyn has been sidelined at Fanatics for nine months now.
    opinion
    October 6, 2024

    Where Is the Dang Game? Fragmentation Has Hit Fever Pitch
    A correction is coming in the increasingly confusing landscape of live sports.
    October 5, 2024

    MLB Gets the Shohei Ohtani Postseason Treatment. The Value Is Immense
    The Japanese superstar finally makes his playoff debut Saturday.
    The Cal mascot, Oski
    October 2, 2024

    How the Calgorithm Turned College Football Twitter Into Real Life
    “College GameDay” makes its first trip to Berkeley on Saturday.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.