Glossier Partners with WNBA

Daily Newsletter

Glossier, the trendy skincare and makeup brand with a digital-first marketing approach, has a new partnership with the WNBA to become the league’s first “beauty partner.”

The company dropped two new products — an exfoliating bar and “dry-touch oil mist” for its “Body Hero” line on Oct. 15, along with a promo video featuring eight WNBA players as “body heroes.” Those include Sue Bird, Seimone Augustus, Lexie Brown, Kalani Brown, Amanda Zahui B., Natalie Achonwa, Stefanie Dolson and Gabby Williams. 

The video features audio of players talking about beauty standards for athletes and having self confidence; the players shot the footage themselves while living in the WNBA’s Bradenton, Fla. bubble for the 2020 season.