• Loading stock data...
Wednesday, December 11, 2024
    More
    Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now
    Quick Hits

    Sports’ Gen Z Problem

    By
    Sep 29, 2020 | 07:42 pm
    UPDATED Sep 29, 2020 | 09:26 pm
    Jimmy Butler
    Kim Klement-USA TODAY Sports

    America’s youth aren’t identifying as sports fans. A recent survey by Morning Consult found that just 53% of Gen Z respondents — those aged 13-23 — identify as sports fans. That’s down from 69% of millennials and 63% of adults overall. A whopping 39% of Gen Z said they never watch sports.

    The generational divide was most evident when looking at males, in which 58% of Gen Z males are sports fans, compared to 75% of all men. Gen Z did outperform all adults in interest for three of 27 sports: NBA, esports and UFC.

    Gen Z’s relative ambivalence to sports shows why tapping into their consumption habits — like TikTok and mobile-first tendencies — is a key objective moving forward for sports organizations.

    Gen Z Sports Withdrawal:

    • 49% are fans of the NFL (vs 59% of all adults)
    • 47% are fans of the NBA (vs 45%)
    • 35% are fans of esports (vs 19%)
    • 32% are fans of MLB (vs 50%)
    • 29% are fans of UFC (vs 29%)
    • 25% are fans of the NHL (vs 38%)
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium.
    by

    Netflix Spectacle Made Tyson, Paul Top Trending U.S. Athletes of 2024: Google
    The Yankees and Dodgers were among the top trending sports team searches in 2024.
    Oct 22, 2024; Kansas City, MO, USA; TCU Horned Frogs center Sedona Prince (13) talks to media during Big 12 Women’s Basketball Media Day at T-Mobile Center.
    by

    Athletes in Landmark House Case Ask for College Players’ Association
    Plaintiffs in the House v. NCAA case want more than just revenue-sharing.
    by

    Have Mets Upended New York’s Baseball Hierarchy With Soto Deal?
    The National League team sheds its image as an often-lovable underdog.
    Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
    opinion
    by

    College Football’s Billionaire Backer Era Begins
    Is this the new normal in CFB recruiting?

    Featured Today

    Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena
    by

    ‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern
    A season after Jontay Porter, the biggest risk may not be players.
    LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
    December 6, 2024

    With or Without Messi, Major League Soccer Is Barreling Into the Future
    After the Cup final, the league looks to accelerate its growth.
    Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
    December 2, 2024

    FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World
    Resentment and frustration over expanded schedules is nearing a breaking point.
    November 30, 2024

    U.S. Investors Are Gunning for England’s Small Soccer Clubs
    Is another Hollywood-like success story possible among the U.K.’s smallest clubs?

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture
    As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.