• Loading stock data...
Friday, May 16, 2025

Future of Basketball Trending Toward More Beautiful, Global Game

future-of-basketball

Photo Credit: Troy Taormina-USA TODAY Sports

Zion Williamson has been the talk of the college basketball season, his Duke Blue Devils are the favorites to win the NCAA Tournament, and his freakish athleticism has NBA lottery teams leaking their chops.

But talents like Williamson could soon enjoy other avenues to the NBA beyond one season in college basketball, according to a panel at South by Southwest. For that matter, the next Zion Williamson may not even go through high school same way.

The juiciest idea includes possibly re-opening the pathway for high school players to turn pro out of high school in a move that would have massive ramifications on business in both sports.

READ MORE: Jennifer Azzi Is Growing the Game of Basketball All Over the World

“One-and-done isn’t great for college and not good for the NBA,” said San Antonio Spurs General Manager RC Buford. “We make them pretend to be college students for a year. No one is winning. I don’t know what the right answer is.

“We have to do a better job for development environment around basketball across platforms.”

The eventual solution may not be a one-size-fits-all option. Anything from college to wider overseas leagues to recent expansion in the G-League could be a viable professional pathway irrespective of the one-and-done rule’s future.

The real choice forks in the road might lie in how future generations are trained. Former two-time NBA champion forward Chris Bosh suggested the development of players in the U.S. should shift from the constant tournament scheduled of AAU basketball. Buford, meanwhile, hoped USA Basketball’s development efforts continue its current evolution toward the programs of USA Baseball and Softball and USA Volleyball with full-time academies aimed at the athlete’s development.

As basketball — and, as a result, the NBA — continues its global expansion, international developmental programs will be crucial to the success of the league. According to Becky Bonner, Orlando Magic director of player development and quality control coach, basketball is already beginning to take cues from soccer and baseball pipelines by setting up academies

[mc4wp_form id=”8260″]

“It’s opening up opportunities for kids globally,” Bonner said. “Find the best players outside the U.S. and giving them a pathway to the NBA..”

Buford said there will be opportunities in China, India and all of Africa and with the help of elite NBA academy coaching the game is elevated across the globe.

“It doesn’t take a whole lot of success; one player from India or China to excel to the point to our league to generate enough interest to play for decades of academy programming,” Buford said.

Not only that, it takes less than ever to find them. According to Bonner, modern scouting and player personnel developments have so many tools at their disposal that “if you’re in Fiji on the beach and you’re the best player, we’ll find you.”

Along those same lines, as NBA games and highlights continue to increase in global distribution, youth players will continue to emulate their favorite players, which will further shape the game’s visual aesthetics for years to come. Bosh expects the game will likely continue trending toward deeper shots as players like Steph Curry and James Harden launch from further and further beyond the arc, with Trae Young being the first derivative of Curry’s game. It’s a modern twist on the influx of tall athletic swingmen like Kobe Bryant who came of age watching Michael Jordan in the ‘90s.

READ MORE: How Dos Equis’ Basketball Tournament Is Following in Hulk Hogan’s Footsteps

“Kids are just always keeping up with the game,” Bosh says. “When you’re looking at a big now, if he can make a three, that’s a great skill to have. If he can’t, you’ll see that development.”

“Right now, I would handle the ball more, play more like a guard. They control the game.”

Buford said it’s the latest step in a 15-year evolution from brutal low-post banging to a faster and more elegant style, one which is more aesthetically pleasing and approachable to current fans and future consumers.

“We’ve gone from an enforcer to finesse game,” Buford said. “It’s a different game. Our game is prettier and a better product when we don’t have to play [physical].”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ishbia

Suns Keep Getting Sued By Employees, Even After Sale to Ishbia

The Suns keep getting burned despite changing ownership in 2022.
Shai Gilgeous-Alexander

Public Funding for Arenas Is Failing Everywhere—Except Oklahoma City

Voters chose to fund $850 million for a new Thunder arena.
exclusive

Wizards Owner Ted Leonsis: ‘We Weren’t Tanking, We Were Developing Players’

Washington’s draft history under Leonsis has been questionable.

Featured Today

Jun 1996; Seattle, WA USA; FILE PHOTO; Seattle Supersonics guard Gary Payton (20) lays the ball up against the Chicago Bulls during the 1996 NBA Finals at Key Arena.

5,000 Pieces of Thunder History Are Hidden in Seattle

Sonics championship banners, trophies, and retired jerseys are all in one place.
Ohio State Buckeyes safety Caleb Downs (2) returns an interception during the second half of the Cotton Bowl Classic College Football Playoff semifinal game against the Texas Longhorns at AT&T Stadium in Arlington, Texas on Jan. 10, 2025. Ohio State won 28-14.
May 15, 2025

House v. NCAA Settlement to Pay College Athletes: All Your Questions Answered

The yearslong lawsuit over player compensation is in the home stretch.
Hillary Trochek/Statement Threads Shop
May 14, 2025

How Custom Stanley Cup Playoffs WAGs Jackets Come Together

The process behind custom postseason jackets is meticulous—and aspirational.
Gracelyn Laudermilch
May 14, 2025

The House Settlement Has Thrown High School Athletes Into Crisis

FOS spoke to an athlete devastated by House settlement roster cuts.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In the latest Portfolio Players—our series spotlighting athlete and executive investors—Carolyn Tisch Blodgett, owner of Gotham FC & advisor to the New York Giants, breaks down how sports, brand, and capital are reshaping fandom and the business of women’s sports.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.