Saturday September 30, 2023

Fox Sports, Twitter Teaming Up for World Cup

  • Fox Sports and Twitter announced they will provide a slew of coverage for both upcoming FIFA World Cups.
  • Coverage will include live shows and previews before every match in both tournaments.
Orlando Ramirez-USA TODAY Sports
Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
Listen Now
September 29, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

Fox Sports and Twitter are teaming up to provide a slew of coverage for both upcoming FIFA World Cups.

“Collaborating with Fox Sports to bring fans the opportunity to preview match action on Twitter during both the men’s and women’s World Cup is something we’ve never done before,” said TJ Adeshola, Twitter’s head of global content partnerships.

  • Coverage will include live shows and previews before every match in both tournaments.
  • There will be opportunities for fan engagement and heightened Twitter-specific content.
  • The two will work on sponsorships and advertisements.

“Giving fans the best coverage on social media around the FIFA World Cup on Twitter is paramount for us,” said Michael Bucklin, Fox Sports’ senior VP of digital content.

The content will be available through Fox’s Twitter handles.

Complicated Backdrop

The news of Twitter’s latest innovations come as billionaire Elon Musk moves to purchase the social media platform.

The purchase would total $44 billion. On Thursday, the New York Times reported that Musk had gathered several investors who would fund around $7 billion of the bid.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.

Lionel Messi’s Inter Miami Jersey Headlines 2023 MLS Sales

Messi had MLS’ top-selling jersey in his first season.
Taylor Swift at Chiefs vs. Bears game.

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."

Miami Is A New Soccer Hub With FIFA, Argentina Moves

FIFA is moving 100+ employees to a new South Florida office.

NFL's Swift Mania Starting To Show Impact

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
podcast thumbnail mobile
Front Office Sports Today

Donovan McNabb and the State of Football

0:00
0:00

Featured Today

Ryder Cup’s Future Hanging In The Balance Amid Saudi Disruption

An unexpected change could be coming to the Ryder Cup.
September 29, 2023

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
Toy Story
September 29, 2023

‘Toy Story’ Success Could Lead to More Disney-Branded NFL Kid-Casts

A successful ‘Toy Story’ game could open the door for other franchises.
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.
September 29, 2023

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

Sportsbooks are capitalizing with Taylor Swift-themed prop bets.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

ESPN, Tiger-Rory Golf League Close To Long-Term Deal

New entity backed by Woods, McIlroy nears critical agreement
September 28, 2023

ESPN Takes Next Step To Control Women’s College Basketball Rights

The WBIT will launch this season.
Jamie Erdahl and cast of NFL Network's "Good Morning Football."
September 28, 2023

Jamie Erdahl Reflects On Rapid Transition To Hosting ‘Good Morning Football'

Erdahl talked to FOS about her experience since taking over the morning show from longtime host Kay Adams in July 2022.
Franchise expands broadcasting reach after reaching a deal with a local TV station.
September 27, 2023

Utah Jazz Launch Streaming Service Amid RSN Shakeup

An annual Jazz+ streaming pass will cost $125.50.
September 27, 2023

Will Sports Benefit From New Streaming Alliance?

Advocacy group involves many of sports streaming's largest players
Coach Prime bringing improved tv ratings.
September 26, 2023

Coach Prime's Colorado Changing College Football Viewing Habits

The excitement around Deion Sanders and Colorado is helping drive record September TV ratings for college football.
Chiefs-Bears was the most-watched NFL game on any network this week — averaging 24.3 million viewers on FOX.
September 26, 2023

CBS Nets 13-Year High in September NFL Viewership

This month’s NFL on CBS broadcasts averaged 18.69 million viewers.
Viewership for TNF on Amazon is up 21% through two weeks over last season.
September 26, 2023

Amazon Gets Back-to-Back 'Thursday Night Football' Ratings Wins

Amazon's TNF viewership is up 21% through two weeks over last season.