Virtual Socialization

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    • More video games are hosting virtual events as user socialize.

Daily Newsletter

Mass multiplayer online video games are quickly moving into the entertainment and socialization spaces. Most prominent is the free-to-play battle royale game Fortnite, which has added a growing number of entertainment options beyond the actual game itself. In April, rapper Travis Scott virtually performed to 12 million fans and last month, the game debuted a space dedicated to socializing. 

Tonight, the DJ Diplo will release his latest album with a performance on Fortnite and on Friday the game will screen three Christopher Nolan feature films – it debuted a trailer for his latest film Tenet recently.

Epic Games, the developer of Fortnite, has used these efforts to continue to drive players to the nearly three-year-old game. The company reported that it had 350 million registered users in May, an increase of 100 million compared to a year earlier. Epic Games is finishing up a $750 million round of funding, which will value it at $17 billion. 

But it’s not just Fortnite. The game platform Roblox recently hosted a benefit concert that featured Lady Gaga and Paul McCartney, and will also premiere movie clips and actor interviews this summer. 

The events can be developer-driven, but others are hosted by other third parties, like Minecraft’s upcoming four-day Rave Family Block Fest that costs $10 for general entry. While the in-game events were already trending upward, the pandemic has reportedly accelerated the interest in finding new ways to socialize virtually.