Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Formula 1 Taps Brakes On Selling, For Now

  • Liberty Media CEO Greg Maffei said the company wouldn’t sell Formula 1 in the short term.
  • Saudi Arabia reportedly explored a purchase at a $20 billion valuation.
Liberty-Media
Jerome Miron-USA TODAY Sports

Liberty Media has no intention of selling Formula 1 — at least not at today’s prices.

“Given the situation in the stock market, the likelihood that in the short term we decide to sell is extremely unlikely,” Liberty CEO Greg Maffei told investors. “It would only have a negative impact on us and not benefit our shareholders.”

In January, reports surfaced that Saudi Arabia’s Public Investment Fund — which has $620 billion in assets under management as of Q1 2022 — sought to buy F1 at a $20 billion valuation.

“It’s funny, because I came across comments that we even discussed the price, but in reality these meetings never happened,” said Maffei. 

F1’s stock has risen around 22.7% since the start of the year.

Red Bull Racing driver separates from Aston Martin competitor during Formula 1 race

Red Bull Boss: Six F1 Teams Broke Spending Rules

Red Bull’s Christian Horner believes six teams spent over F1’s cost cap.
April 21, 2023

No Cannibalization Concerns

F1 CEO Stefano Domenicali brushed off concerns that the three U.S. races in Austin, Miami, and Las Vegas could fight for the same audience.

“It is pretty clear that every race, not only in America, has a different personality, a different cultural approach, a different quality, a different segmentation of fans,” Domenicali told reporters. “I don’t see any kind of cannibalization.”

The comments come amid speculation that F1 could add a fourth U.S. race in the coming years, perhaps in New York City.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.

Golden Knights Owner Joins Race for Vegas NBA Expansion Team

The Golden Knights owner is leaning partially on his successful NHL track record.
podcast thumbnail mobile
Front Office Sports Today

7/30/26 – USMNT Nearing Pochettino Return, FIFA Draws UEFA Criticism, Yankees and Knicks to DAZN

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Exclusive

NFL Flag Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Jul 11, 2026; Las Vegas, Nevada, USA; UFC president Dana White during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 29, 2026

Zuffa Boxing’s Business Model Is Already Shifting

Shakur Stevenson is the promotion’s latest star seeking to box non-Zuffa fighters.
Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS
July 29, 2026

Storm Apologize for Owner Remarks to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses the launch of Champions Fund and how he navigated the business world after football
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.
July 29, 2026

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.
CJ Kirst (#15) of the Philadelphia Waterdogs during the 2026 PLL Regular Season, The Week 10 match up of The Philadelphia Waterdogs and The New York Atlas at Peter Barton Lacrosse Stadium, Denver, Colorado. On Friday, July 24th, 2026
July 29, 2026

PLL Takes Page From NHL With 4-Team International Tournament

The league hopes to replicate the success of recent blockbuster international events.
Shaq Dunkman League
July 28, 2026

Could Shaq’s Dunkman League Revive the NBA Slam Dunk Contest?

The dunking league is hopeful to eventually work with the NBA.
Aug 22, 2025; Detroit, Michigan, USA; Fans gather at the 15th tee during the quarterfinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort. Mandatory Credit: Aaron Doster-Imagn Images
July 28, 2026

LIV Golf to Cancel $40M Season Finale in Michigan

LIV Michigan had been scheduled for Aug. 27–30.