• Loading stock data...
Thursday, November 21, 2024

Ford Joins World Champions Red Bull in Formula 1

  • Ford is joining Formula 1 through a team-up with Red Bull.
  • The two companies will supply power units to Red Bull’s F1 teams starting in 2026.
Silhouette of Ford's Formula 1 car in front of Ford logo
Formula 1

Notoriety and sustainability have lured Ford back into Formula 1.

The storied Michigan-based carmaker will team with Red Bull starting in 2026, when new engine regulations kick in.

  • Ford and Red Bull Powertrains will collaborate to build F1 power units for the Red Bull Racing and Alpha Tauri teams, both owned by Red Bull.
  • The automaker said it “will provide expertise in areas including battery cell and electric motor technology as well as power unit control software and analytics.”
  • F1 president Stefano Domenicali cited F1’s “half a billion fans around the world” and “commitment to net-zero carbon by 2030” as key reasons for Ford’s entry.

Red Bull was previously in talks on a similar deal with Porsche, but those broke down over Red Bull’s reticence to sell half of its Powertrains company. Red Bull currently works with Honda in a deal that runs through the 2025 season.

Ford last raced in F1 in 2004. The company, which won 10 constructors’ championships and 13 drivers’ championships, will join the reigning F1 champions.

Red Bull F1 car with Oracle branding races around track

Ford Revs Up Plans to Join F1 with Red Bull

Ford could join Red Bull’s F1 team in 2026.
December 15, 2022

Coming to America

Ford’s entry is the latest move by an American brand into F1. Moneygram inked a title sponsorship with Haas beginning this year — Haas principal Guenther Steiner told Front Office Sports that the team specifically targeted American companies.

Williams is adding American driver Logan Sargeant in the coming season and is rumored to be eyeing sponsorships with American companies, including Gulf.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.

Comcast’s SpinCo: New Home for USA Network, Golf Channel, Sports Rights

The move by NBC Sports’ parent company reflects how dramatically the linear television business has changed.

Bills’ Dethroning of Chiefs Draws Highest TV Ratings of NFL Season

The massive rating continues Kansas City’s dominance as the NFL’s No. 1 TV team.
podcast thumbnail mobile
Front Office Sports Today

Who Can Actually Afford Juan Soto?

0:00

Featured Today

Classic Football Shirts New York Pop-Up

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
November 15, 2024

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.
November 15, 2024

How Women’s Sports Could Change in the Next Trump Era

Under the president-elect, Title IX could change drastically.

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.
September 18, 2024

Rogers Tightens Grip on Canadian Sports With $3.46B MLSE Stake

The Blue Jays owner makes a big move to corner most of the Toronto pro sports market.
Fans watch TV screens during a game viewing party for fans at the FanDuel Sportsbook at Meadowlands Racing & Entertainment in East Rutherford, New Jersey.
September 18, 2024

FanDuel Parent Buys Italian Gambling Company in Bid for Growth

Flutter is making big moves in Italy and Brazil.