Saturday, July 11, 2026

Ford Joins World Champions Red Bull in Formula 1

  • Ford is joining Formula 1 through a team-up with Red Bull.
  • The two companies will supply power units to Red Bull’s F1 teams starting in 2026.
Silhouette of Ford's Formula 1 car in front of Ford logo
Formula 1

Notoriety and sustainability have lured Ford back into Formula 1.

The storied Michigan-based carmaker will team with Red Bull starting in 2026, when new engine regulations kick in.

  • Ford and Red Bull Powertrains will collaborate to build F1 power units for the Red Bull Racing and Alpha Tauri teams, both owned by Red Bull.
  • The automaker said it “will provide expertise in areas including battery cell and electric motor technology as well as power unit control software and analytics.”
  • F1 president Stefano Domenicali cited F1’s “half a billion fans around the world” and “commitment to net-zero carbon by 2030” as key reasons for Ford’s entry.

Red Bull was previously in talks on a similar deal with Porsche, but those broke down over Red Bull’s reticence to sell half of its Powertrains company. Red Bull currently works with Honda in a deal that runs through the 2025 season.

Ford last raced in F1 in 2004. The company, which won 10 constructors’ championships and 13 drivers’ championships, will join the reigning F1 champions.

Red Bull F1 car with Oracle branding races around track

Ford Revs Up Plans to Join F1 with Red Bull

Ford could join Red Bull’s F1 team in 2026.
December 15, 2022

Coming to America

Ford’s entry is the latest move by an American brand into F1. Moneygram inked a title sponsorship with Haas beginning this year — Haas principal Guenther Steiner told Front Office Sports that the team specifically targeted American companies.

Williams is adding American driver Logan Sargeant in the coming season and is rumored to be eyeing sponsorships with American companies, including Gulf.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

Kansas City Chiefs

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.