Football Ad Spending

    • Football has made up 84% of presidential local ad buys during sports broadcasts.
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Football has been both Joe Biden and President Donald Trump’s go-to sport for ad spots. Of presidential local ad buys during sports broadcasts, 84% have been during football games.

Biden’s college football ads have reached more than 26 million viewers, while Trump’s have reached approximately 10 million. The Big Ten’s return created particularly desirable advertising inventory given the key Midwest battleground states conference schools call home.

Ad Spending During Sports Broadcasts:

National —  Biden: $19.7 million vs. Trump: $5.2 million

Local — Trump: $9.2 million vs. Biden: $7 million