Saturday, September 5, 2026
The FOS App is Live Download It Now

Foot Locker’s Stock Plummets Amid Decreased Sales

  • The retailer’s stock dropped 27% on Friday after its earnings report showed a 11.4% quarterly drop in sales.
  • Foot Locker plans to close 400 U.S. locations by 2026, plus 125 stores from its subsidiary Champs Sports.
Foot Locker's Q1 sales dropped 11.4%.
Foot Locker Inc.

Foot Locker’s stock dropped 27% on Friday after the company reported an 11.4% drop in sales for the quarter.

The retailer’s total sales for Q1 2023 were $1.92 billion compared to $2.17 billion year-over-year. Net income for the three-month period ending April 29 was $36 million — a sharp drop from the $132 million reported for the period in 2022.

CEO Mary Dillon attributed Foot Locker’s sales decline to the “tough macroeconomic backdrop” that forced the company to lower product prices to “both drive demand and manage inventory.”

In March, Foot Locker said it will close 400 U.S. retail stores by 2026, and close another 125 stores operated by its Champs Sports subsidiary. In their absence, Foot Locker announced its “Lace Up” sales strategy, in which the company will open 250 new “concept” retail stores targeting locations in communities drawn to sneaker culture. 

Nike Collab

In an attempt to rejuvenate sales, Foot Locker plans to partner with Nike to feature more LeBron James and Kevin Durant retro shoes this holiday season. While Foot Locker joins many retailers in struggling with the modern economic climate, the Swoosh’s Q3 revenues, announced in March, grew 14% year-over-year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

XXXY
Exclusive

Cunningham Controversy Sends XX-XY T-Shirt Sales Surging

Former Levi’s CMO says her brand has seen a huge boost.
Nike store

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
Exclusive

Under Armour Did Not Renew WNBA Shoe Deal

Last year, Courtney Williams wore shoes without Moolah Kicks logos.
Jun 5, 2026; San Antonio, Texas, USA; The New York Knicks fans celebrate after the Knicks defeat the San Antonio Spurs in game two of the 2026 NBA Finals at Frost Bank Center.

Knicks Merch Sellers Struggle to Keep Up With Demand

“The hardest part is not keeping all the good vintage Knicks stuff for myself.”
podcast thumbnail mobile
Front Office Sports Today

9/4/26 – Judge Clears Pros for College, Good Good CEO Out, Russini Plots Comeback

0:00

Featured Today

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
Exclusive

Callaway Content Head, Good Good Marketing VP Out After Ad Fallout

Neither Callaway’s nor Good Good’s CEO saw the ad before publishing.
First at FOS
August 27, 2026

Good Good Golf Pulls Out of PGA Tour Sponsorship

The Austin event was to be called the Good Good Championship.
Adam Svensson balances a golf ball on his club while waiting to tee off from the 17th tee during the third round of the Honda Classic at PGA National Resort & Spa on Saturday, February 25, 2023, in Palm Beach Gardens, FL.
First at FOS
August 28, 2026

Good Good CEO Says He Didn’t See Controversial Ad Before it Aired

Good Good says it has parted with those responsible for the ad.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 27, 2026

Callaway Drops Good Good Golf After Ad Fallout

Callaway and Good Good first partnered in 2023.
DICK'S sporting good store at Independence Mall in Wilmington, N.C.
August 26, 2026

Golf Galaxy, Dick’s Pull Good Good Merchandise Amid Ad Controversy

Good Good Golf faces retail fallout after its controversial ad.
July 2, 2026

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
Lululemon
May 27, 2026

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.