Saturday, July 4, 2026

Foot Locker’s Stock Plummets Amid Decreased Sales

  • The retailer’s stock dropped 27% on Friday after its earnings report showed a 11.4% quarterly drop in sales.
  • Foot Locker plans to close 400 U.S. locations by 2026, plus 125 stores from its subsidiary Champs Sports.
Foot Locker's Q1 sales dropped 11.4%.
Foot Locker Inc.

Foot Locker’s stock dropped 27% on Friday after the company reported an 11.4% drop in sales for the quarter.

The retailer’s total sales for Q1 2023 were $1.92 billion compared to $2.17 billion year-over-year. Net income for the three-month period ending April 29 was $36 million — a sharp drop from the $132 million reported for the period in 2022.

CEO Mary Dillon attributed Foot Locker’s sales decline to the “tough macroeconomic backdrop” that forced the company to lower product prices to “both drive demand and manage inventory.”

In March, Foot Locker said it will close 400 U.S. retail stores by 2026, and close another 125 stores operated by its Champs Sports subsidiary. In their absence, Foot Locker announced its “Lace Up” sales strategy, in which the company will open 250 new “concept” retail stores targeting locations in communities drawn to sneaker culture. 

Nike Collab

In an attempt to rejuvenate sales, Foot Locker plans to partner with Nike to feature more LeBron James and Kevin Durant retro shoes this holiday season. While Foot Locker joins many retailers in struggling with the modern economic climate, the Swoosh’s Q3 revenues, announced in March, grew 14% year-over-year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nike store

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.
Exclusive

Under Armour Did Not Renew WNBA Shoe Deal

Last year, Courtney Williams wore shoes without Moolah Kicks logos.
Jun 5, 2026; San Antonio, Texas, USA; The New York Knicks fans celebrate after the Knicks defeat the San Antonio Spurs in game two of the 2026 NBA Finals at Frost Bank Center.

Knicks Merch Sellers Struggle to Keep Up With Demand

“The hardest part is not keeping all the good vintage Knicks stuff for myself.”
FILE PHOTO: Golden State Warriors guard Stephen Curry (30) smiles on the court after defeating the Los Angeles Clippers during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.

Curry’s Li-Ning Deal Is a Shot at His Own Jordan Brand

The NBA star signed a reported 10-year, $300 million deal with Li-Ning.
podcast thumbnail mobile
Front Office Sports Today

7/3/26 – USMNT Round of 16 Ticket Frenzy, NBA Tests New Free Throw Rule, Ovechkin Returns, Country Roads Takes Over

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
Lululemon
May 27, 2026

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.
April 26, 2026

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The milestone long thought unapproachable in competition is achieved twice.