Thursday December 7, 2023

Fitness Giant Xponential Might Go Public

Rumble/Design: Alex Brooks
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Xponential Fitness is in talks to go public — again.

The owner of several boutique fitness brands is circling the idea of an IPO for the second time after acquiring Rumble Boxing for $300 million last month. The company put talks of going public on the backburner when COVID-19 first hit. 

Justin Bieber, Sylvester Stallone, and Equinox Fitness are investors in Rumble, and star athletes like David Beckham have been spotted at classes.

A listing could value Xponential — which also owns Pure Barre, CycleBar, and Club Pilates — at roughly $1.3 billion, per Bloomberg.

While the pandemic took a hit on gyms and fitness clubs, the fitness giant recorded $435 million in revenue last year and opened 240 new studios, expanding into major markets including Saudi Arabia, Japan, South Korea, and Australia. 

Xponential took over Flywheel Sports and YogaWorks last year, as well.

“We came through the pandemic very well and are pretty much getting back to where we were,” said Xponential founder and CEO Anthony Giesler.

Due to government mandates, 46 of the brand’s roughly 1,800 locations are closed.

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