By 2030, the fitness app industry could be worth a total of $120.37 billion, according to a study by Allied Market Research.
- In 2020, the fitness apps market was worth a total of $13.78 billion.
- The compound annual growth rate would be 24.3%.
North America held the largest market share in 2020, with one-third of the global market. But the report projects that the market in the “Asia-Pacific” will grow at the fastest rate worldwide.
The study suggested that an increased awareness of “a healthy lifestyle” and “diet-related diseases,” as well as an increased use of devices carrying these apps, will all contribute to the boom.
But it also put a major emphasis on how the global pandemic — and a movement toward working remotely — has pushed consumer interest toward at-home fitness solutions.
Choose Your Device
The study found that smartphones accounted for the largest share of devices used for fitness apps in 2020, but suggested that fitness wearables would see the largest growth of all devices.
Meanwhile, brands are getting creative with their fitness interfaces. When Facebook rebranded as Meta, CEO Mark Zuckerberg unveiled several workout options using the brand’s Quest VR headset.