• Loading stock data...
Wednesday, July 24, 2024
Join us this September for Tuned In Request to Attend

FIFA Kicks Back At Lowball Bids for Women’s World Cup

  • FIFA has rejected several bids for media rights to the 2023 Women’s World Cup for being too low.
  • The 2019 Women’s World Cup drew 1.12 billion total viewers.
Michael Chow-USA TODAY Sports

The international governing body of soccer knows women’s sports are more popular than ever — and expects broadcasters to pay accordingly. 

FIFA has rejected several bids for media rights to the 2023 Women’s World Cup for being too low, according to its chief business officer Romy Gai. 

“This is not a case of being priced out,” Gai told Bloomberg, “but rather testament to a lack of willingness of broadcasters to pay what the women’s game deserves.” 

FIFA has yet to name the broadcasters that submitted bids but rejected offers from Italy, Germany, France, and the U.K. It is also expected to deny a bid in Spain.

  • The 2019 Women’s World Cup drew 1.12 billion total viewers, per FIFA.
  • 993.5 million viewers watched on TV, while 481.5 million used digital platforms.

The 2023 Women’s World Cup — which runs July 20 through Aug. 20 — stands to be a promising broadcast opportunity in the wake of increasing global interest in women’s soccer. 

In July, the UEFA Women’s Euro 2022 had a projected global cumulative live viewership of 365 million — making it the most-watched edition ever. The tournament was also the best attended in history, with an average of 18,544 fans and a record aggregate attendance of 574,875 fans.

UEFA-Womens-Euro

Women’s Euro 2022 Is Most-Watched Ever

The Women’s Euro 2022 brought in a record viewership of 365 million.
August 31, 2022

Worthy Investment 

All major segments of women’s soccer are expected to grow, setting the stage for what could be a record-setting Women’s World Cup.

Sponsorships are projected to increase sixfold for up to $300 million each year, while media rights could be worth more than $260 million each by 2033.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bulls and Blackhawks Owners’ $7 Billion Plan to Transform Chicago

The project is going to be backed by private investments.

Comcast Scores With NBA Deal and Olympics, but Financial Issues Brew

The NBC Sports parent company details its new NBA rights deal, even before a league announcement.

Premier League, LaLiga, Unions to FIFA: There Are Too Many Games

Soccer groups say FIFA has abandoned player welfare by chasing profits.

Sports TV Ratings Tend to Dip During Election Season, but Money Will Flow

Prior history suggests the upcoming election season will again prove disruptive to sports viewership.
podcast thumbnail mobile
Front Office Sports Today

NFL’s 18-Game Season & Contract Holdouts, Olympics’ Newest Sport

0:00

Featured Today

The FTC Noncompete Ruling Could Change MMA As We Know It

Fighters could see their options—and earnings—grow.
July 21, 2024

O No Canada: The Next Big Sports Betting Scandal Could Erupt North of the Border

‘It’s open-season for match-fixing up there.’
July 20, 2024

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.
Apr 15, 2024; Brooklyn, NY, USA; Caitlin Clark poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Indiana Fever during the 2024 WNBA Draft at the Brooklyn Academy of Music.
July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

Retailers can’t make women’s sports apparel fast enough.
An artistic rendering of the new proposed Everton stadium in Liverpool.

Déjà Vu: Everton Loses Takeover Bid From U.S. Investor

The Premier League club is back on the hunt for a new owner.
July 17, 2024

Angel City FC Sale Official at Record $250 Million Valuation

Disney CEO Bob Iger and wife Willow Bay now control the club.
July 18, 2024

Caleb Williams’s Contract Requests Could Have Changed the NFL

Williams asked for several unusual clauses and tax dodges.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 2, 2024

NBA and NHL Free Agency: Billions in New Deals Despite Economic Unrest

Rising revenues and salary caps are helping fuel a run of historic contracts.
July 1, 2024

Bobby Bonilla Day: A Look at MLB’s Top Deferral Deals and Ohtani’s Pact

Well beyond Bobby Bonilla, many current and former MLB stars have their own lucrative deferrals.
June 24, 2024

Tiger’s Golf League Hits $500 Million Valuation Before First Swing

TGL will begin play in January 2025.
June 13, 2024

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.