Tuesday, July 14, 2026

FIBA Blocks Ice Cube’s 3×3 Challenge With Gold Medalist Netherlands

  • Ice Cube claims that FIBA is “preventing” the game from taking place.
  • A letter from FIBA said the Netherlands needed to ask permission at least three weeks before the game.
Aric Becker-USA TODAY Sports

The Big3’s challenge was accepted by the Netherlands, the gold medal winner of 3×3 basketball at the Paris Olympics. But the game is unlikely to take place.

Big3 cofounder Ice Cube (above) said during a playoff game in Nashville on Sunday that the Netherlands accepted the invitation he issued earlier this month to have the gold medal winner face off with an All-Star group of Big3 players. Cube promised to pay for the team’s flight and accommodations, and he offered a cash prize of $250,000 if it could beat the Big3’s contingent.

However, Cube said that the game, which was scheduled alongside the league’s All-Star Game on Aug. 18 in Boston, is unlikely to take place—and he claims it’s because of FIBA, the sport’s international governing body.

“To [Netherlands’] credit, they accepted the challenge,” Cube said. “But it’s FIBA—FIBA is scared of the Big3, so FIBA’s preventing them from playing in our All-Star Game. Don’t look like it’s gonna happen because of that. It sucks when politicians get in the way of sports and fandom.” 

FIBA wrote in a letter obtained by Front Office Sports that the reason the Netherlands team was denied is because its rules indicate that players who want to participate in non-FIBA-sanctioned events must request approval at least three weeks before the event. The Netherlands sent its request Aug. 9.

“As the event in question is less than 10 days away, this timeframe has not been fulfilled,” the letter read. “Considering the above, your request is hereby denied, and thus the Players are not authorized to participate in the aforementioned Big 3 event. Also note that any unauthorized participation in a non-FIBA endorsed 3×3 event may lead to the contractually agreed penalties outlined in the Entry Form.”

A spokesperson for the Dutch Federation confirmed to FOS that they didn’t receive permission from FIBA, saying, “there’s nothing much we can say or do.”

FIBA did not respond to a request for comment from FOS

Big3 vs. USAB

The challenge from the Big3 came even before the Netherlands won gold. USA Basketball’s 3×3 team failed to make it out of the first round of the tournament, prompting questions about its roster construction and recruitment as only one of the four players on the team had NBA experience.

The Big3, a professional 3-on-3 basketball league, announced its All-Star team of 12 players on Sunday, eight of whom have prior NBA experience, but USA Basketball did not select any of its players. There are several requirements for players to be eligible for the 3×3 Olympic team, but Cube told FOS last week that USA Basketball is influencing the selection process.

“There’s a lot of politics involved when it comes to USA Basketball,” Cube said.

Big3 president Jeff Kwatinetz told FOS that USA Basketball and the NBA are in cahoots.

“USA Basketball is controlled by the NBA, and they don’t want the Big3 to get any recognition so they’d rather have the United States forfeit a gold medal,” Kwatinetz said.

The format of the game differs from the 3×3 format instilled by FIBA. Still, Cube told FOS last week that a team of Big3 players would beat the gold medal winners.

“We’ll play any style, whatever y’all wanna do, and I guarantee you we’ll win,” Cube said. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Execs Split on Where LeBron James Will End Up

James will play a record 24th NBA season. 
February 20, 2022; Cleveland, Ohio, USA; NBA great George Gervin is honored for being selected to the NBA 75th Anniversary Team during halftime in the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse.
First at FOS

George Gervin Also Loses Initial Attempt to Trademark Iceman

“There are a lot of Icemens,” IP attorney Josh Gerben tells FOS.
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) controls the ball during the second quarter against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Kawhi Leonard Trade on Hold Until NBA Wraps Investigation

The Raptors agreed to acquire Leonard from the Clippers in June.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver speaks during press conference at the Emirates NBA Cup Final at T-Mobile Arena. Mandatory Credit: Kirby Lee-Imagn Images

NBA Expansion Heats Up in Vegas, Slows in Seattle

Multiple potential bidders have expressed interest in Vegas in recent weeks.
podcast thumbnail mobile
Front Office Sports Today

7/13/26 – Seahawks Sell for $9.6B, FIFA Looks to Expand WC to 64 Teams, McGregor’s 69-Second Return, Sinner Wins Wimbledon

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.

Jordan Walker Edges Out Kyle Schwarber in Home Run Derby

The new-look event featured an altered format and new broadcaster.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of fans taking photographs with their mobile phones during practice REUTERS/Andrew Boyers
July 13, 2026

The Open Cracking Down on Golf’s Growing Fan Behavior Issues

Royal Birkdale Golf Club has implemented a new fan code of conduct.
July 13, 2026

MLB All-Star Break: League Growth Shines, Labor Fight Looms

Rising labor tensions are clouding the league’s significant gains elsewhere.
Sponsored

Europe Hits Highs and Lows in Thrilling World Cup

Europe has dominated the 2026 FIFA World Cup, but shocking upsets have reshaped the tournament. See the key trends, odds, and semifinal storylines.
Jul 12, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) receives his All-Star game jerseys before the game against the Arizona Diamondbacks at Dodger Stadium.
July 13, 2026

MLB All-Star Game Missing Big-Name Pitchers

The two favorites for the Cy Young Award will not play.
Jul 13, 2026; Southport, England; Joe Dean poses with an eighteenth hole flag alongside the Claret Jug as he wins the Last Qualifier for The Open Championship golf tournament at Royal Birkdale. Mandatory Credit: Bill Streicher-Imagn Images
July 13, 2026

Underdog Englishman Wins Debut Last-Chance Qualifier at The Open

Joe Dean is the No. 268-ranked golfer in the world.
July 12, 2026

Golf’s Final Major of 2026 Arrives Amid LIV–PGA Tour Questions

The pro golf landscape may look very different in 2027.
July 12, 2026

MLB Home Run Derby Could Net Young Stars Big Payday

Half of the contest field could more than double their 2026 salaries.